Bytedance的Douyin應用程式 如今在中國每天有4億活躍用戶

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  • Bytedance的Douyin應用程式 如今在中國每天有4億活躍用戶

      202002/1402:15

    ◎短視頻應用程式TikTok的母公司Bytedance,發布中文短視頻應用程式Douyin的一些官方數字。Douyin目前在中國的每日活躍用戶為4億,而2019年1月為2.5億,因此同比成長60%。
    ◎Bytedance的報告探討中國的Douyin和全球的TikTok之間的一些文化差異。例如,教育視頻(或基於知識的視頻)是中國Douyin上最受歡迎的類別之一。
    ◎此外,研究公司eMarketer也發布對Douyin未來發展的預測,預計今年將擁有4.426億用戶,到2023年將成長至5.558億,佔中國行動社群網路用戶的67.9%,佔智慧手機用戶總數的59%。

    詳細內文:

    A day after app-analytics companies were speculating about TikTok’s revenues, its parent company Bytedance has published some official numbers for Douyin – its Chinese short-videos app. They’re big. Douyin now has 400 million daily active users in China, up from 250 million in January 2019, so that’s 60% year-on-year growth.
    TechCrunch has been reading the Chinese-language report from Bytedance, which it says explores some of the cultural differences between Douyin in China and TikTok globally. For example, educational (or ‘knowledge-based’) videos are one of the most popular categories on Douyin in China.
    Alongside the report, research firm eMarketer has published its predictions for how Douyin will grow in the future. It expects the app to have 442.6 million users this year, growing to 555.8 million by 2023. “Douyin users make up 67.9% of China’s mobile social network users and 59% of smartphone users overall. These figures will grow to 68.3% and 59.6%, respectively, in 2020,” claimed the company.

     

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