Canalys認為2021年智慧音箱出貨量將達1.63億個

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  • Canalys認為2021年智慧音箱出貨量將達1.63億個

      202103/0112:01

    ◎研究公司Canalys對智慧音箱市場做出最新預測。據估計,到2021年,智慧音箱的出貨量將達到1.63億,同比增長21%。
    ◎預計使用Amazon的Alexa和Google Assistant的音箱,將佔全球出貨量的絕大部分,但中國除外,而中國則由當地科技公司的語音助手掌握。Canalys估計,今年智慧音箱總數將達到3.2億,預測到2024年將翻一倍,達到6.4億。
    ◎這些是在耶誕節前的最新預測。Amazon最近推出了其最新的Echo智慧音箱。Google有一個新的Nest Audio;Apple則通過其新的HomePod Mini進入100美元以下的市場。同時,得益於Baidu, Alibaba 與Xiaomi小米的努力,中國智慧音箱市場正在迅速增長。Baidu專注於智慧設備和語音助手的部門最近的市值為29億美元。
    ◎這與音樂行業息息相關,隨著人們在家中的時間越來越長,在全球Covid-19封鎖期間,智慧音箱的使用量也在增加。這意味著這些設備的音樂功能,對音樂業務的影響更大。

    詳細全文:

    It’s been a while since we’ve had some big-figure predictions for the smart speakers market, but here’s research firm Canalys hoving into view with its latest forecasts. It reckons that 163m smart speakers will be shipped in 2021, which would be year-on-year growth (from its estimates for 2020) of 21%.
    Speakers using Amazon’s Alexa and Google Assistant are expected to account for the bulk of shipments globally except China, where local tech companies’ voice assistants are in command. This is all for new shipments, but Canalys also has some new numbers for the install base – those already owned and in use. That total will be 320m this year, with the company predicting that it will double to 640 million by 2024.
    The predictions come at a time when a round of new devices are set to scrap it out for the lucrative pre-Christmas season. Amazon recently unveiled its latest Echo speakers; Google has a new Nest Audio; and Apple is getting into the sub-$100 market with its new HomePod Mini.
    Meanwhile, the market for smart speakers in China is growing apace thanks to the efforts of Baidu, Alibaba and Xiaomi. Baidu’s division focusing on smart devices and voice assistants was recently valued at $2.9bn on the back of the growth there.
    This is all highly relevant for the music industry, with smart speakers having grown in usage during the Covid-19 lockdowns around the world, as people spent more time in their homes. It means that the music features of these devices (and the arguments over which services have access to which features, when those devices are made by their rivals) carry even more weight for the music business.

     

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