Chartmetric指出 直播增加了藝人的社交關注度

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  • 作者: 音樂地圖
  • Chartmetric指出 直播增加了藝人的社交關注度

      202008/0515:53

    ◎音樂分析公司Chartmetric發布有關Covid-19對音樂消費影響的分析。這項研究關注直播,以及直播在多大程度上提升了藝人的社交媒體關注度。結論:是的。
    ◎這項研究基於一個相對較小的樣本群體:12位有一定追隨者、定期進行直播的藝人,與未進行直播的同類藝人相比。
    ◎Chartmetric表示,藝人透過自己的頻道安排的直播,會極大地增加關注者的數量,在其他藝人的直播中做客的藝人也看到了有意義的參與度提升。

    詳細全文:

    Music analytics firm Chartmetric has published the third and final part of its analysis on Covid-19’s impact on music consumption.
    The study focuses on livestreams, and the extent to which they boosted artists’ social media followings. The conclusion: yes they did.
    Chartmetric says that “live streams scheduled by artists from their own channels generated significant lift in follower growth” while “artists making guest appearances on other artists’ live streams also saw meaningful engagement lifts, though perhaps not as substantial as consistent live streamers”.
    The study is based on a relatively small sample group: 12 artists with decent followings who livestreamed regularly, with some of them compared to similar-genre artists who had not been livestreaming to explore the effects.
    Read the full post here to see some of the data on how the likes of Erykah Badu, Jill Scott, Tory Lanez, Metallica, H.E.R., Diplo, Charli XCX and Miley Cyrus fared in terms of boosts to Instagram followers and YouTube streams.

    Musically
    https://bit.ly/36Qzr8l