CTA研究預測,美國音樂串流媒體收入將成長15%

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  • 作者: 音樂地圖
  • CTA研究預測,美國音樂串流媒體收入將成長15%

      202002/1002:35

    ◎消費者技術協會(CTA)對2020年美國消費技術市場的成長做出一些預測。其中,預估音樂串流媒體服務支出將成長15%,今年在美國收入達到90億美元。然而,這將是成長減速的一個指標,儘管還沒有全年數字,但RIAA 2019年上半年的數字顯示,付費訂閱人數成長了31%。
    ◎CTA研究中還有其他與音樂相關的預測,包括預測今年無線耳機(例如Apple的AirPods)的銷售量將成長35%,達到近6700萬隻,而智慧音箱的銷售量將成長5%,低於3900萬單位。

    詳細內文:

    It’s the week of the CES consumer-tech show in Las Vegas, which means a feast of headlines about smart toothbrushes, giant televisions and cuddy robots. The organiser of the show, the Consumer Technology Association (CTA), has also put out some predictions for the growth of the US consumer-tech market in 2020. That includes the forecast that spending on on-demand music streaming services will grow by 15% to $9bn in the US this year. That would be another pointer towards a deceleration of growth, however: the RIAA’s figures for the first half of 2019 showed 31% growth for paid subscriptions, although we don’t have full-year figures yet.
    There are several other music-related predictions in the CTA study, including its forecast for a 35% increase in sales of wireless earbuds (e.g. Apple’s AirPods) to nearly 67m units this year, and a smaller 5% increase in sales of smart speakers to 39m units. Cue buzzwords: “The last decade was about the Internet of Things – but now, we kick off a new decade defined by the Intelligence of Things,” said CTA VP of marketing Steve Koenig.

     

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