Drake新專輯《Scorpion》創下串流新紀錄,但有些人譴責是過度行銷

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  • Drake新專輯《Scorpion》創下串流新紀錄,但有些人譴責是過度行銷

      201807/0618:04

    ◎Spotify上週五發布推文表示「Drake的新專輯《Scorpion》目前每小時串流量超過1000萬次」。而到當天結束時,這張專輯的25首歌曲已經被串流播出超過1.32億次,創下首發當日紀錄。Drake在Apple Music上的表現還更強。Apple Music的數據顯示,《Scorpion》在24小時內被串流播出了1.7億次。上週末在每個服務平台的每天串流量超過1億。

    ◎但伴隨著這張專輯的激進行銷手法也讓不少音樂愛好者失望。Drake對Spotify的全面佔領表現在該專輯和歌手出現在幾乎每一個適當的官方Spotify播放清單上,從RapCaviar和Today's Top Hits到Morning Commute和Songs To Sing In The Car,甚至連Ambient Chill都有。這樣的做法引發樂迷質疑這就像是當年Apple強迫推銷U2的專輯的手法一樣,會引發反效果。

    詳細全文:


    "Drake's new album Scorpion is currently being streamed over 10 million times per hour," Spotify tweeted Friday. By days end, the album's 25 tracks had been streamed more than 132 million times - a debut day record. Drake's streams on Apple Music were even stronger.

    Apple Music reported that Scorpion had been streamed 170 million times in 24 hours. Weekend streams on each service exceeded 100 million per day.

    But the aggressive marketing accompanying the album is turning more than a few music fans off. A Drake takeover of Spotify saw the album and singer dominating artwork and slots in every vaguely appropriate official Spotify playlist from RapCaviar and Today's Top Hits to Morning Commute and Songs To Sing In The Car. Even Ambient Chill somehow celebrated Drake.

    Hypebot

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