• 流覽次數:: 458
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  • 作者: 音樂地圖
  • Drake被超越不再是Spotify上全球串流聆聽最多次的藝人


    ◎哥倫比亞的雷鬼音樂歌手J Balvin已經超越了Drake,成為Spotify上於全球被串流聆聽最多次的藝人。受到他的第五張錄音室專輯《Vibras》大獲成功的推動下,這位33歲歌手的每月聽眾超過了4800萬人,超越了加拿大嘻哈明星Drake,登上全球第一名。

    ◎J Balvin的單曲〈Mi Gente〉是第一首完全用西班牙語演唱而登上Spotify的全球50強排行榜冠軍的拉丁歌曲,而他與Nicky Jam合作的熱門歌曲〈X〉取代了Luis Fonsi和Daddy Yankee的〈Despacito〉成為熱門拉丁歌曲排行榜冠軍。

    ◎〈Despacito〉和〈Mi Gente〉推動了其他西班牙語歌曲的流行,拉丁音樂在主流中爆炸式的增長,讓唱片公司紛紛投入爭奪這塊大餅。串流媒體推動了這一波所謂的「拉丁革命」,根據IFPI的全球音樂報告,拉丁美洲是去年成長最多的地區,其串流收入增長近50%,而全球的串流收入是增長18%。根據串流媒體市場的領導者Spotify的數據,去年在Spotify上的拉丁音樂收聽率增加了110%。


    Move over Drizzy, Latin fever is sweeping through.

    Colombian reggaeton star J Balvin has nudged out Drake, the best-belling artist on the planet in 2016, to become the most streamed artist worldwide on Spotify.

    Powered by the success of his fifth studio album Vibras, the 33-year-old singer surpassed the mark of 48 million monthly listeners, ousting the Canadian hip hop star for the global top spot.

    Balvin's single "Mi Gente" was the first Latin song sung completely in Spanish to make it to No. 1 on Spotify's Global Top 50 Chart and his hit "X" featuring Nicky Jam replaced Luis Fonsi and Daddy Yankee's "Despacito" at No. 1 on the Hot Latin Songs chart (the "X" remix is coming soon).

    Propelled by "Despacito" and "Mi Gente" a slew of other Spanish-language hits, Latin music is blowing up in the mainstream and labels are hustling for a piece. Streaming is driving the so-called "Latin revolution."

    According to the IFPI's Global Music Report, Latin America was the region with the highest growth last year, reporting gains of almost 50% in streaming revenue and 18% revenue growth overall.

    On Spotify, Latin music listening increased by 110% last year, according to the streaming market leader.

    Drake will throw down the Spotify challenge when his fifth studio album Scorpion drops on Friday.

    In other news, Dawn Ostroff has been tapped as Spotify's new Chief Content Officer. Based in the tech giant's New York offices, Ostroff will lead all aspects of its content partnerships across music, audio and video.

    Previously, she served as president of entertainment at Conde Nast and in a string of top-flight broadcasting and entertainment positions before that, though she has no music industry experience.

    Spotify's previous chief content officer, Stefan Blom, exited in January after a three-year stint.

    In its first earnings report a public company, Spotify announced last month it had 75 million paid subscribers and 170 million total active monthly users.

    The Industry Observer