ERA表示,Covid-19期間 英國的付費訂閱激增

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  • 分類: 產業區
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  • 作者: 音樂地圖
  • ERA表示,Covid-19期間 英國的付費訂閱激增

      202011/1603:16

    ◎英國機構娛樂零售商協會(Era)最新發布英國在封鎖期間的娛樂習慣。可以理解,(Era)更加專注於音樂,電視和遊戲習慣,以及訂閱銷售。在5月25日開始的最新追蹤研究中,(Era)詢問人們從封鎖開始以來,已添加了哪些訂閱服務?
    ◎研究結果顯示,視頻佔據了榜首:10.5%的受訪者簽約了Disney +,而8.4%的受訪者簽約了Netflix。音樂方面:5.6%的人添加了Amazon Prime,而4.2%的用戶開始訂閱Spotify,1.4%的YouTube Music和1.2%的Amazon Music Unlimited訂閱。
    ◎好消息是,93.3%的人表示,添加了Amazon Music Unlimited,而且一旦封鎖結束,他們很可能會繼續付款使用。Spotify和YouTube Music的比例則分別為76.4%和72.2%。
    ◎不過,在現場音樂方面還是有一些壞消息:53.9%的受訪者表示,他們在Covid-19之前參加了音樂會,但只有23.6%的受訪者表示,解封後可能會參加音樂會。參加音樂節的百分比則分別為36.7%和11.7%。與其他地方一樣,在英國,重新建立信心將是一個重要的挑戰。

    詳細內文:

    ‘How Britain entertained itself during lockdown‘ is the title of the latest press release from UK body the Entertainment Retailers Association (Era). Surprisingly, the answer isn’t ‘doomscrolling Twitter in tears and making forts from panic-bought toilet rolls and flour’.
    Era is understandably more focused on music, TV and gaming habits, and a “boom in sales of subscriptions”. In its latest tracking study, which began on 25 May, Era asked people which subscription services they had added since the start of lockdown.
    Video hogs the chart: 10.5% of respondents had signed up to Disney+, and 8.4% to Netflix. But music makes an appearance too: 5.6% of people had added Amazon Prime (admittedly with free shipping and Prime Video the draws alongside Prime Music) while 4.2% had started subscribing to Spotify, 1.4% to YouTube Music and 1.2% to Amazon Music Unlimited.
    The good news: 93.3% of people adding the last of those said they’re likely or very likely to keep paying once lockdown ends. The comparable percentages for the others are 76.4% for Spotify and 72.2% for YouTube Music.
    There’s some bad news on the live music front though: 53.9% of respondents said they went to concerts before Covid-19, but only 23.6% say they’re likely to post-lockdown. For festivals, the percentages were 36.7% and 11.7% respectively. In the UK, as elsewhere, building confidence back again will be an important challenge.

     

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