Facebook簽署了Watch的音樂視頻許可協議

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  • Facebook簽署了Watch的音樂視頻許可協議

      202001/3009:28

    ◎到目前為止,Facebook的音樂許可交易一直專注於用戶生成的內容。但是幾年來,人們一直在猜測,Facebook是否願意為授權音樂視頻服務。
    ◎如今,根據Bloomberg彭博的報告指稱,Facebook從主要唱片公司獲得音樂視頻的版權,這可能會激發人們對其觀看服務的興趣,這是Facebook與三個主要唱片公司續約的一部分。報導還聲稱,Facebook已經在印度和泰國測試音樂視頻。
    ◎音樂界對此的興奮是可以理解的:因為Facebook是為數不多、在YouTube領域上,能夠成為YouTube重要競爭對手的公司之一。
    ◎Facebook在6月宣布每天有1.4億觀看視頻的活躍用戶(自2018年底以來成長87%),但經常有人猜測該功能尚未真正引起網路社群媒體用戶的關注。

    詳細內文:

    Up to this point, Facebook’s music-licensing deals have focused squarely on user-generated content. But for several years now – for example in the days when Vevo’s relationship with YouTube was thought to be on the rocks – there has been speculation about whether Facebook might fancy licensing music videos for its service.
    Now, according to Bloomberg, it may be taking that leap. Its report claims that Facebook is “pursuing rights to music videos from major record labels, programming that could boost interest in its Watch video service” as part of its licensing renewals with the three major labels.
    It also claims that Facebook is already testing music videos in India and Thailand.
    The excitement from the music industry is understandable: Facebook is one of the few companies with the heft to be a serious competitor to YouTube in this area, if it has the desire.
    The potential benefits for Facebook are interesting too: while it announced in June that Watch had 140 million daily active users – up 87% since the end of 2018 – there has been regular speculation that the feature hasn’t really caught fire yet with the social network’s users.

     

    Musically
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