Facebook財務狀況 顯示Covid-19產生重大影響

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  • Facebook財務狀況 顯示Covid-19產生重大影響

      202006/2215:59

    ◎即使是全球最大的社群網絡也無法倖免於Covid-19大流行的經濟影響。 Facebook在發布第一季度財務業績時表示:“在2020年第一季的最後三週,我們的廣告需求大幅下降,廣告價格也隨之下降。”
    ◎Facebook指出,在3月份廣告收入急劇下降之後,已經在4月的前三週看到穩定的跡象,廣告收入與去年同期相比基本持平。
    ◎參與度不斷上升不足為奇:3月份,Facebook平均每日活躍用戶為17.3億,每月每月活躍用戶為26億,同比分別增長11%和10%。同時,產品系列(包括WhatsApp,Instagram和Messenger)在3月的每日活躍用戶為23.6億,每月活躍用戶為29.9億,分別增長12%和11%。季收入同比增長18%至177.4億美元,而Facebook的淨利潤,從2019年第一季的24.3億美元增加了一倍,至2020年第一季度的49億美元。

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    You’d be forgiven for the tart reply ‘Well of course they do’ – even the world’s largest social network can’t be immune from the Covid-19 pandemic’s economic impact. “We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020,” revealed Facebook yesterday, as it published its Q1 financial results.
    “After the initial steep decrease in advertising revenue in March, we have seen signs of stability reflected in the first three weeks of April, where advertising revenue has been approximately flat compared to the same period a year ago.”
    Engagement is up, equally unsurprisingly: Facebook averaged 1.73bn daily active users and 2.6bn monthly active users in March, up 11% and 10% year-on-year respectively.
    Meanwhile, its ‘family’ of products (including WhatsApp, Instagram and Messenger) had 2.36bn daily active users and 2.99bn monthly active users in March – up 12% and 11%. Quarterly revenues were up 18% year-on-year to $17.74bn, while Facebook’s net profit doubled from $2.43bn in Q1 2019 to $4.9bn in Q1 2020.

     

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