◎唱片公司一直渴望Facebook加快步伐，為他們提供可靠的YouTube替代方案。知情人士說，Facebook Inc.正在尋求來自主要唱片公司的音樂視頻的版權，可能會引起人們對Facebook「Watch Video」服務的興趣。
◎知情人士說，Facebook正在與Universal Music Group, Sony Music,與Warner Music三大音樂公司就新的許可協議進行談判，並已要求獲得音樂視頻版權。此外，Facebook已經開始在泰國和印度測試音樂視頻。
Record labels have been itching for Facebook to step up and give them a credible alternative to YouTube.
Facebook Inc. is pursuing rights to music videos from major record labels, programming that could boost interest in its Watch video service, according to people familiar with the matter.
The company is in the midst of negotiating new licensing deals with the three largest music companies, Universal Music Group, Sony Music and Warner Music Group, and has asked for music video rights, said the people, who declined to be identified discussing transactions that haven’t been announced. Facebook has already begun testing music videos in Thailand and India, said two of the people.
Facebook’s current deals with record companies let users include songs in the background of videos they post on the social network, such as a clip from a wedding or a skateboarding stunt. But Facebook doesn’t yet have the rights to offer the official music videos to hit songs.
Music videos are among the most popular genres on YouTube, the world’s biggest online video service, and may increase video consumption on Facebook. Watch struggled to attract viewers after its debut in August 2017, as has a similar offering from Instagram called IGTV, which launched in June 2018.
Executives at Facebook have said Watch is catching on, and have touted its show “Red Table Talk,” which was nominated for a Daytime Emmy.
It’s not clear whether Facebook is prepared to mount a real challenge to YouTube. But music companies have been itching for Facebook to step forward and give them a credible alternative. Record companies have long complained that YouTube doesn’t pay them enough, considering the amount of music consumed on the site, and they also argue YouTube has been too loose with copyright protections. However, yanking their music from the service would rob artists of a valuable promotional tool. And, under current copyright rules, pirated versions of their songs would likely proliferate if legitimate versions were scrubbed.
Facebook commands more than 2 billion users a month and Instagram attracts more than 1 billion. Both social-media services are already vital promotional tools for artists, and musicians Selena Gomez and Ariana Grande rank among the most-followed accounts on Instagram. But neither site is a major digital video portal in the way YouTube is. Music videos could help change that.