Gaana現在擁有每月1.25億活躍用戶-並建立了新的語音廣告合作夥伴關係

  • 流覽次數:: 146
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Gaana現在擁有每月1.25億活躍用戶-並建立了新的語音廣告合作夥伴關係

      202001/3009:32

    ◎繼Spotify和Pandora今年早些時候宣布使用互動式語音廣告之後,Gaana是最新宣布使用這項服務的印度音樂串流媒體。Gaana與擁有這項技術的Instreamatic,建立合作夥伴關係。通過合作關係,Gaana聽眾將藉由語音提示,決定是否接收更多有關廣告產品的訊息,或跳過廣告。
    ◎Gaana同時揭露一些重要的新數據:目前每月有超過1.25億活躍用戶(MAU),每月串流媒體播放量超過32億。
    ◎活躍用戶數字代表了Gaana的可觀成長,Gaana在4月曾表示,每月有1億活躍用戶。因此,它在八個月內增加了2500萬個活躍用戶(MAU),平均每月淨投放超過310萬個廣告。相較之下,競爭對手Spotify(2019年前九個月每月淨增加460萬個)、騰訊音樂(190萬個)。

    詳細內文:

    Gaana is the latest music-streaming service exploring the potential of interactive voice ads, following announcements earlier this year from Spotify and Pandora.
    The Indian service is working with the same partner as the latter: Instreamatic, which has tech for ads that people can talk back to.
    “With this partnership, Gaana listeners will engage with voice ads that present them with verbal prompts from a brand. For example, an ad’s call-to-action might invite the listener to respond affirmatively in order to receive more information about a product, or negatively to simply skip the ad,” explained the announcement of the deal.
    There are also some important new figures in the press release: Gaana now says it has more than 125 million monthly active users, streaming more than 3.2bn tracks a month.
    The former figure represents decent growth for Gaana, which said in April that it had 100 million monthly active users. It has thus added 25 million MAUs in eight months – an average of more than 3.1m net ads a month, which compares favourably to the comparable figures from Spotify (4.6m net monthly adds over the first nine months of 2019) and Tencent Music (1.9m).

     

    Musically
    http://bit.ly/2Si7cKB