Google開始將搜索連結到主視頻的時間點

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  • Google開始將搜索連結到主視頻的時間點

      201911/1104:52

    ◎Google即將推出一項新功能,該功能可能會改變視頻搜索的次數。現在,搜索引擎將根據用戶的查詢,將使用者直接帶到YouTube視頻中的關鍵時間點。這項功能對於視頻創作者來說,可能是好事,也可能是壞事。

    ◎Google通過以下說明解釋這項新功能:
    當您搜索具有多個步驟的操作方法視頻,或較長的視頻(例如演講或紀錄片)時,搜索將根據內容創建者提供的時間點,提供指向視頻中關鍵時刻的連結。您將可以輕鬆地進行掃描,以查看視頻是否滿足您的需求,並找到內容的相關部分。對於使用者來說,這項更改使視頻內容更容易收看。

    ◎對於YouTube創作者來說,這有好有壞。首先,為了利用新功能,創建者必須在視頻上建立特定的時間點戳記,以利於搜索。這樣做的好處,在於使視頻創作者可以更好地控制被發現的機會,不利的一面是,必需要花費更多的時間進行設置,有時可能得多花一小時的額外時間。

    ◎這項新功能並未向所有人推出,必須先提出申請。

    詳細內文:

    Google is set to unveil a new feature which could alter how many video searches take place. The search engine will now now take its users directly to key points within a YouTube video based on their query. As with so many changes, this could be good and bad for video creators.
    Here’s a new feature that’s being rolled out by Google that could change a lot of video searches. The search engine will now link users to specific key moments within a YouTube video as an answer to their search query. Google explains it this way:
    “When you search for things like how-to videos that have multiple steps, or long videos like speeches or a documentary, Search will provide links to key moments within the video, based on timestamps provided by content creators. You’ll be able to easily scan to see whether a video has what you’re looking for, and find the relevant section of the content. For people who use screen readers, this change also makes video content more accessible.”
    There’s some good and bad in this for YouTube creators. First of all, in order to take advantage of the new feature, a creator will have to mark up a video with timestamp tags on specific parts of the video so they can be more searchable. This is great in that it now gives the video creator more control over being discovered and more opportunity as well. The downside is that it will take more time to set up.
    Time is one of the things that YouTube creators don’t have enough of, but if you’re going to take advantage of all the features available on the platform you can no longer just post and go. In some cases, it can take up to an hour of additional time to get the most out of what the video can do marketing-wise. Searchable timestamps just adds a bit more time, but can pay off big since the results are tied to Google and not just the YouTube platform.
    This feature is not rolled out to everyone though. You must apply for access to the option here first. Use of timestamp tags will require the addition of Clip structured data to mark important video segments in your video.

     

    Hypebot
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