IFPI報告顯示有57%的16-24歲人口使用付費音頻串流服務

  • 流覽次數:: 156
  • 分類: 產業區
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  • 作者: 音樂地圖
  • IFPI報告顯示有57%的16-24歲人口使用付費音頻串流服務

      201811/0316:10

    ◎國際唱片業協會IFPI發布了2018音樂消費者洞察報告。該調查探討了世界前20大音樂市場的主要人口族群消費者如何與錄製音樂產生連結。

    ◎該報告強調了隨選音樂串流媒體如何成為消費者接觸錄製音樂的卓越方式,有86%的人是透過串流媒體收聽音樂的。另一個主要發現為,年輕音樂消費者是與串流媒體最密切連結的,有57%的16-24歲人口使用付費音頻串流服務。

    ◎該報告還透露,儘管錄製音樂產業日益全球化,但本地人的口味仍然具有重要的影響,例如,日本有66%的消費者是收聽J-Pop,而法國有69%的消費者是在串流法式香頌,而在巴西,有55%的音樂消費者聆聽巴西全域音樂(música popular Brasileira)。

    ◎該報告也強調了合法串流媒體對音樂盜版的影響。根據該報告,中國和印度等地區已有96%的音樂消費者轉向使用獲授權的串流媒體平台。但以全球來看,版權侵權仍然是一個重要問題,有超過三分之一(38%)的消費者經由侵權的方式獲取音樂,其中串流翻錄是最主要的方法,有32%的消費者會使用該方式。

    詳細全文:

    The International Federation of the Phonographic Industry (IFPI) has released its Music Consumer Insight Report 2018. The study examines how consumers in key demographics engage with recorded music across twenty of the world's largest markets for music.

    The report underscores how on-demand music streaming has become the pre-eminent way consumers access recorded music, with 86% of us listen to music via streaming.

    Another major finding: young music consumers are most engaged streamers, with 57% of 16-24-year-olds using a paid audio streaming service.

    The report also revealed that despite the increasingly global reach of the recorded music industry that local tastes still played a huge role. For example, 66% of consumers in Japan are listening to J-Pop, while 69% of consumers in France are streaming Variété Française and, in Brazil, 55% of music consumers listening to música popular Brasileira.

    The report also highlighted the impact of legal streaming on music piracy. Per the report, regions such as China and India have seen 96% of music consumers turning to licensed platforms for streaming.

    But worldwide, copyright infringement remains a significant issue: More than one-third (38%) of consumers obtain music through infringing methods – with stream ripping the dominant method (32% of consumers), according to the IFPI.

    "Record companies are working with their partners to sustain and develop these rich and diverse ways in which music is being enjoyed, ensuring that it continues on its exciting journey around the world," said IFPI CEO Frances Moore.

    "However, this report also shows the challenges the music community continues to face – both in the form of the evolving threat of digital copyright infringement as well as in the failure to achieve fair compensation from some user-upload services. Policymakers around the globe have been scrutinizing these issues and increasingly acting to address them," he added.

    Hypebot

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