• 流覽次數:: 262
  • 分類: 產業區
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  • 作者: 音樂地圖
    • 201905/1412:35

    ◎國際唱片業協會IFPI每年都會發布一份關於音樂產業狀況的有趣報告;美國唱片業協會RIAA也會這樣做,但它只關注美國的部分,所以IFPI的全球音樂報告可以真正了解全球的狀況。今年的年度報告已經發布,其中包括了全球十大錄音藝人的排名,音樂產業觀察家Bobby Owsinski對此表示,雖然大部分都如預期,但有一些完全沒期待會出現在前十大的藝人,他對其做了一些評論。

    ◎像是第10名的Bruno Mars、第5名的Eminem、第3名的Ed Sheeran和第1名的Drake都是如預期中的上榜且在該有的排名位置,第9名的Lady Gaga和第6名的Queen樂團讓人見識到一部電影可以造成的影響力,但Lady Gaga進榜有點讓人驚訝,因為她已有一段時間沒有一張非常暢銷的專輯;第8名的Ariana Grande則是讓他認為排名應該要再高一點。第7名的Imagine Dragons在美國本地的表現並未讓他覺得足以進榜,他認為他們應該在世界其他地方比在美國受歡迎。第4名的Post Malone則是有點令人驚訝他在世界其他地方和他在美國受歡迎的程度是一樣的,才能到這麼高的位置。最大的驚喜是BTS排到了第2名,看來K-pop真的已在全世界有很好的發展。

    ◎Bobby Owsinski也分析2018年的報告顯示在今日的串流媒體世界中,世界各地的市場實際上都是有錢可以賺的,尤其是那些在過去的實體銷售年代裡容易發生盜版的地方。在這些全球都暢銷的藝人身上可以看到這一點,之後也將繼續看到,因為串流媒體接手了音樂業務分銷的更多部分。


    The IFPI, the global association for the recording industry, dropped its annual report including a ranking the top 10 global recording artists. While much of it plays out as expected, there are a few dark horses that we'll bet you'll miss. Before you llok below, take a minute and write down your top 10.

    Guest post by Bobby Owsinski of Music 3.0

    The IFPI is the association for the recording industry all over the world, and every year it puts out an interesting report on the state of the business. The RIAA does that too, but it only focuses on the U.S., so the IFPI Global Music Report really tells us what's happening everywhere. Thanks to digital music and especially streaming, we now live in an age where an artist's audience can come from anywhere and everywhere, which is why it's important to pay attention to this report.

    While I provided some insight into some of the data it contains a few weeks ago, what I really found interesting was the top 10 global recording artists. The reason is that it contains a few artists that we totally expect to be there, and a few that are total surprises. Ready? Here we go:

    10. Bruno Mars – Yep, this one was expected.

    9. Lady Gaga – Mildly surprising in that she hasn't had a huge album in a while.

    8. Ariana Grande – The only surprise here is that she's so low on the list.

    7. Imagine Dragons – I guess they're bigger in the rest of the world than the U.S.

    6. Queen – Wow, who would've thought? But it really helps when you have a big selling hit movie about your lead singer (and your songs are still great 40 years later).

    5. Eminem – He's one of the biggest selling artists of all time at over 220 million albums.

    4. Post Malone – A little surprising that he's as big elsewhere in the world as he is here in the U.S.

    3. Ed Sheeran – Absolutely no surprise.

    2. BTS – Big surprise here, as it looks like K-pop really has some legs.

    1. Drake – Again, absolutely no surprise.

    2018 showed that in today's streaming world, there's actually money to be made in markets all over the world, especially ones that were prone to piracy in the old physical days. We see that in the artists that are big globally, and we'll continue to see that as streaming takes over more of the music business distribution pie.