iHeartMedia在將脫離破產困境之際提出1億美元股票首次公開募股申請

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  • iHeartMedia在將脫離破產困境之際提出1億美元股票首次公開募股申請

      201905/2109:28

    ◎美國無線廣播領域的最大公司iHeartMedia,在其即將脫離破產困境之際,已經提出了1億美元的A類股票IPO(首次公開募股)申請。

    ◎根據Comscore在今年2月的估計,憑藉其擁有855個電台和眾多數位資產,iHeartMedia估計擁有年紀在6歲以上的每月聽眾超過2.75億人,在美國的數位受眾人數上,遠超過Google的2.51億人和Facebook的2.15億人。

    ◎iHeartMedia在10年前被私有化,後來還為當時Clear Channel Communications的槓桿收購提供資金而承擔了巨額債務。今年1月,iHeart宣布進行重組,將債務從161億美元削減至57.5億美元,並從Clear Channel分拆出來,Clear Channel現在主要是一家戶外廣告公司。

    ◎近年來,因為許多粉絲轉向播放清單和播客以獲取音樂和信息,使得廣播電台受到音樂串流媒體的競爭壓力。

    詳細全文:

    iHeartMedia, the dominant player in US radio broadcasting, has filed a $100 million IPO offering of Class A shares, just as it nears exiting bankruptcy.

    With 855 stations and numerous digital properties, iHeartMedia estimates a monthly reach of 275 million listeners over the age of 6, outpacing Google (251 million) and Facebook (215 million) in terms of digital U.S. audience, as measured by Comscore in February of this year.

    "We believe our advantage is driven by our unique ability to build relationships and engage a broad spectrum of audiences and demographics as we fulfill listeners' need for companionship and to be connected with the world," the company said in the filing.

    iHeartMedia was taken private ten years ago and later took on massive debt to finance the leveraged buyout of what was then Clear Channel Communications. In January, iHeart announced a reorganization that cut its debt from $16.1 billion to $5.75 billion and included separating from Clear Channel, which is now primarily an outdoor advertising company.

    In recent years, broadcast radio has been pressured by music streaming, as many fans move to playlists and podcasts for music and information.

     

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