Instagram將於8月初推出TikTok競爭對手“Reels”

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  • 作者: 音樂地圖
    • 202010/1403:45

    ◎Instagram已經確認將於8月初在美國和其他50個國家/地區推出一個名為Reels的TikTok競爭對手
    ◎Reels已在印度推出,並已在巴西,德國和法國進行測試,目標在直接挑戰TikTok。它將允許用戶創建和發布15秒視頻,包括音樂和其他音頻。該應用程式還包括編輯工具,包括:倒數計時器和調整視頻速度的功能。
    ◎為什麼Reels可能會受到歡迎?與Instagram和Facebook的可能集成將推動使用Reels。最近的Facebook和Instagram音樂許可交易(大部分在TikTok上不存在)也將鼓勵藝人和唱片公司使用Reels。
    ◎對於TikTok而言,Reel的推出和社交視頻應用程式Triller的迅速發展可謂最痛苦時機,在印度安全擔憂禁令之後,美國政府也威脅要禁止或限制TikTok。

     

    詳細內文:

    Instagram has confirmed it will launch a TikTok competitor called Reels early August in the U.S. and as many as 50 other countries
    Reels has already launched in India and being tested in Brazil, Germany and France.
    Reels is being designed to directly challenge TikTok. It will allow users to create and post 15-second videos including music and other audio. The app also includes editing tools including a countdown timer and the ability to adjust the video’s speed.
    Why Reels Is Likely To Be A Hit
    Likely integrations with Instagram and Facebook will jump-start Reels adoption.
    Recent Facebook and Instagram music licensing deals – for the most part missing on TikTok – will also encourage artists and labels to use Reels.
    The launch of Reel and the meteoric growth of social video app Triller could not come at a worse time for TikTok. After a ban in India over security concerns stemming from its Chinese ownership, the US government is threatening ban or limit TikTok, as well.

     

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