Instagram通過徽章和廣告與創作者分享收入

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  • 分類: 產業區
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  • 作者: 音樂地圖
  • Instagram通過徽章和廣告與創作者分享收入

      202008/0508:59

    ◎Instagram的高級主管在今年4月的一篇報導中表示,計劃幫助創作者(包括音樂家)從平台上的直播中獲利。
    ◎為提供粉絲另一種參與和表達愛意的方式,Instagram推出了觀眾可以在直播視頻中購買的徽章。在整個即時視頻中,徽章將顯示在一個人的名字旁邊。在Live中購買了徽章的粉絲,將在評論中脫穎而出,並解鎖其他功能,包括放置在創作者的徽章持有者列表中,以及獲得特殊支持的機會。至於徽章價格區分為三種:0.99美元,1.99美元和4.99美元,測試期間創作者將保留所有收入。此功能將於6月開始與一小群創作者和企業一起進行測試,將擴展到美國,巴西,英國,德國,法國,義大利,土耳其,西班牙及墨西哥。
    ◎另一個新功能:計劃在Instagram(Instagram的長視頻)中引入廣告,創作者同樣將能夠分享獲得55%的收益,大約200名創作者將參與測試。
    ◎更大的前景是,Instagram逐漸發展成為音樂平台,用戶可以導入並使用自己擁有合法許可的音樂文件,或讓人從Instagram音樂庫中成千上萬的免費曲目中,挑選喜歡的歌曲。

    詳細全文:

    In April this year, we reported on the acknowledgment by a couple of Instagram executives that they had plans afoot to help creators (musicians included) to make money from their livestreams on the platform. Yesterday, Instagram made its first announcement on that score.
    “To give fans another way to participate and show their love, we’re introducing badges that viewers can purchase during a live video,” it explained. “Badges will appear next to a person’s name throughout the live video. Fans who have purchased badges in Live will stand out in the comments and unlock additional features, including placement on a creator’s list of badge holders and access to a special heart.”
    This feature will begin testing in June with “a small group of creators and businesses” – there’s a form to fill in to request early access – with plans to expand to the US, Brazil, UK, Germany, France, Italy, Turkey, Spain, and Mexico in the coming months. The Verge talked to Instagram COO Justin Osofsky to get some additional details: there’ll be a choice of three badges – $0.99, $1.99 and $4.99 – and during the tests creators will keep all the revenues (but Instagram will “as we scale this product, introduce a rev share”)
    Also new: plans to introduce advertising in IGTV, the long-form video section of Instagram. Here, too, creators will be able to share in the revenues – they’ll get a 55% cut – with around 200 creators involved in the tests which kick off next week. The Verge interview also refers to an expansion of the ‘Live Shopping’ feature for Instagram livestreams, to help more people sell merchandise, and opening up its Brand Collabs Manager to all US Instagram creators. These are all welcome moves, including from musicians’ perspective.
    The bigger picture is of Instagram’s evolution as a music platform. See too yesterday’s separate announcement that Facebook’s Spark AR Studio tool will now enable people to create augmented reality (AR) filters for Instagram that respond to music. “To do this, you can import and use your own legally licensed music files or you can let people pick a song they like from the thousands of free tracks in Instagram’s music library,” explained Facebook’s blog post on the news, with some instructions to get people started.

     

    Musically
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