JAY-Z的Roc Nation和NFL宣布啟動改革的第一項舉措

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  • JAY-Z的Roc Nation和NFL宣布啟動改革的第一項舉措


    ◎NFL和Roc Nation日前宣布合作關係後, JAY-Z的Roc Nation和NFL於8月30日宣布兩項計劃,作為他們合夥關係的一部分,新計劃將使NFL的非營利組織「Inspire Change」受益。
    ◎NFL賽季期間,藝人將每個月為NFL創作一首歌宣傳,歌曲將在比賽中播出,持續一整個賽季。Meek Mill、Meghan Trainor和Rapsody將出現在本賽季,三人於9月5日在芝加哥Grant Park舉行的NFL Kickoff Experience免費演唱會上演出。
    ◎「Inspire Change」服裝系列將於今年稍晚上市,收益將用於致力激勵改變價值觀的組織,包括;教育、警察和社區關係,以及刑事司法改革。


    JAY-Z's Roc Nation and the NFL announced on Friday (Aug. 30) two programs as part of their partnership, benefitting the NFL's nonprofit organization, Inspire Change.
    Songs of the Season will run all season long, showcasing artists who will create a song for NFL promotions each month during the season. Each song will debut during an in-game broadcast. Meek Mill, Meghan Trainor and Rapsody are the first Inspire Change advocates this season, and the three will perform at a NFL Kickoff Experience free concert in Chicago's Grant Park on Sept. 5.
    The Inspire Change apparel line will become available later this year. Proceeds will benefit organizations committed to the values of Inspire Change, including education, police and community relations and criminal justice reform.
    Just two weeks ago, the NFL and Roc Nation announced their partnership. “The N.F.L. has a great big platform, and it has to be all-inclusive,” Jay-Z told NYT."They were willing to do some things, to make some changes, that we can do some good.”