JioSaavn為其服務增加了兩個新的廣告單元

  • 流覽次數:: 60
  • 分類: 產業區
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  • 作者: 音樂地圖
  • JioSaavn為其服務增加了兩個新的廣告單元

      201909/2303:32

    ◎印度音樂串流媒體服務公司JioSaavn正在增加兩個新的廣告單元,以增加其免費套餐的收入。它們被稱為Maximus和Showcase,前者是一個全屏顯示廣告,當有人使用JioSaavn應用程式時顯示五秒鐘,而後者是應用程式主頁頂端的可點擊式橫幅。
    ◎根據新聞網站Radio and Music,這項服務最近幾個月一直在進行測試,並且已獲得良好的效果。
    ◎據報導,今年早些時候,JioSaavn有超過1億活躍用戶,但後來遭競爭對手Gaana超越打敗。

    詳細內文:

    Indian music-streaming service JioSaavn is adding a pair of new ad units to boost its revenues from its free tier. They’re called Maximus and Showcase, with the former being a full-screen display ad takeover that’s shown for five seconds when somebody launches the JioSaavn app, and the latter being a tappable banner at the top of the app’s homepage.
    According to news site Radio and Music, the service has been testing both units in recent months, and has seen good results for brands who’ve tried them out.
    Their launch is part of JioSaavn’s wider efforts to court brands and their advertising agencies.
    In June it took a leaf out of Spotify’s book and launched a section of its corporate website called ‘JioSaavn for Brands’, promising audience insights, case studies and other information to persuade brands to start spending money with the streaming service.
    Earlier this year, it was reported that JioSaavn had more than 100 million active users, shortly after a similar milestone was trumpted by rival Gaana.

     

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