KAABOO音樂節的與會者若提前離開將可轉售門票

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  • 作者: 音樂地圖
  • KAABOO音樂節的與會者若提前離開將可轉售門票

      201809/1512:58

    ◎票務應用程式FlipTix與南加州的《KAABOO音樂節》合作,允許與會者在整個活動期間購買及賣出門票。FlipTix平台讓在這個為期三天的音樂節中提前離開的人有機會回售他們的門票通行證並回收款項,而其他人則可以趁機購買有折扣的通行證參與剩餘的活動。
    ◎在活動結束前就要離開的門票持有者只需在FlipTix應用程式中按「我已經離開」按鍵,該應用程式就會通知活動現場外的用戶有門票可使用。新門票的價格將根據活動剩餘的時間來定價,舉例來說,如果粉絲在為期三天的活動舉行了一天後釋出音樂節門票,則新買家將支付大約兩天的活動費用,而不須購買週末的套票。賣家將以現金、信用卡、週邊商品或禮品卡的形式獲得報酬,買家可以在活動現場指定的FlipTix位置領取重新啟動的通行腕帶,或是直接在手機上獲取數位門票。
    ◎FlipTix總裁Brian Siegel表示該公司做的調查中發現,所有種類不論是音樂或體育活動的參與者,有將近三分之一會在活動未結束前就提前離開,音樂節的比例又更高一點。目前有25萬人訂閱Reddit網站上的未授權門票轉售版面,也就是「有整個地下市場的人在出售通行腕帶,他們在停車場或不那麼公開的場所與不認識的人會面以現金交易,而且還不能確定通行腕帶是不是有效行得通的」,這些地下交易不僅讓場館和活動主辦商少了一筆收入,而且還會丟失有價值的數據,包括是些什麼樣的人在活動場館內。除了安全的信息之外,FlipTix提供的數據還與時間點密切有關,可以知道人們參與活動會待多久、何時離開、何時進入等等。透過使用FlipTix,客戶將獲得有價值的信息來決定何時結束折扣促銷、何時需要最多的安全人員以及其他可以高效、經濟地運作並為消費者創造最佳體驗的資訊。
    ◎《KAABOO Del Mar音樂節》將於9月14日至16日舉行,掛頭牌演出的是Foo Fighters、Imagine Dragons和Katy Perry,其將成為FlipTix的第一個大型音樂節合作夥伴;FlipTix之前已於6月份在亞利桑那州斯科茨代爾的BLK Live中啟用。根據每個活動主辦商的需求,FlipTix能夠提供作為識別和票證交換的實體門票,但也可以遠程取消授權和重新發行數位票證。
    ◎FlipTix將進駐《KAABOO Del Mar音樂節》的所有一般門票入場門口,並進行一項促銷比賽來慶祝該應用程式的推出,比賽贏家將可獲得兩個Hang Loose三天腕帶,零售價為558美元。

    詳細全文:


    Ticketing app FlipTix is teaming up with Southern California’s KAABOO festival to allow attendees to buy and sell tickets throughout the event. The FlipTix platform gives people who leave the three-day festival early the chance to sell back their passes and recoup money, while others can swoop in to purchase discounted passes for the remainder of the event.
    “With music festivals, one of the things that we’ve seen in the research that we’ve done is that nearly a third of all event attendees of any kind, music or sports, leave early before the end of an event. At music festivals it is a little higher than that,” FlipTix president Brian Siegel tells Billboard.
    Ticket holders who exit prior to the end of an event simply press “I’m gone” in the FlipTix app, which notifies users outside the event that a ticket is available. The price of the new pass will be based on the amount of time left for the event. For example, if a fan releases a festival pass after one day of a three-day event, the new buyer will pay for roughly two days of the event instead of having to purchase a weekend pass.
    Sellers will receive remuneration in the form of cash, credit, merchandise or gift cards. Buyers either pick up their activated wristband at a designated FlipTix location at the event venue or get a digital ticket delivered directly on their phone.
    Siegel adds, “What we are trying to do for the KAABOO folks and ultimately for the music festival industry is to offer a legitimate, safe environment for consumers to be able to basically buy and sell their used wristbands.”
    According to FlipTix research, there are 250,000 people currently subscribed to Reddit groups alone talking about unauthorized ticket resales.
    “If you take a look at Reddit and Craigslist and others, there is this whole underground market of people that are selling their bands. They have figured out how to put the bands on so that they can slip them off,” Siegel says. “People are meeting people at parking lots or in less public places, giving folks cash for bands hoping that they work and often times they don’t, sometimes they do.”
    Not only do venues and promoters leave money on the table with these behind-the-scenes transactions occurring, they are losing valuable data including who is in their venue.
    In addition to security information, Siegel says “The data that we are providing is around time sensitivity: how long people stay at events, when they leave, when they come in.”
    Through the use of FlipTix, Siegel explains that clients will learn valuable information on when to close concessions, what hours they need the most security and other information to run efficiently, economically and create the best experience for customers.
    KAABOO Del Mar, which runs from Sept. 14-16 with headliners Foo Fighters, Imagine Dragons and Katy Perry, will be FlipTix first major festival partner, but the app has been utilized at BLK Live in Scottsdale, Arizona, since June. Depending on the need of each promoter, FlipTix has been able to provide a physical presence for awareness and ticket exchange, but can also deauthorize and reissue digital tickets remotely.
    FlipTix will be stationed at all general admission entrances for KAABOO Del Mar and is celebrating its launch by introducing a promotional contest that will award the winner two Hang Loose three-day wristbands for the festival, a retail value of $558.00. Eligible participants must pre-register and create an account at www.fliptix.com/register and download the FlipTix mobile app with the link provided by end of day on Sept. 12.

    Billboard
    https://bit.ly/2PkLgK5