LÜM募資120萬美元,與Frank Productions合作新的音樂發掘平台

  • 流覽次數:: 9
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • LÜM募資120萬美元,與Frank Productions合作新的音樂發掘平台

      201907/1008:16

    ◎社交音樂應用程式LÜM已經完成其種子輪募資,使得這家位於威斯康辛州麥迪遜的初創公司獲得的總投資額在不到一年的時間內達到120萬美元。LÜM還與演唱會主辦商Frank Productions合作,探索如何把現場和數位音樂消費之間的艱難鴻溝彌合的方式。

    ◎LÜM聚焦於新興藝人,將發掘與社群網絡的放大效果相結合,讓粉絲可以經由幫助增加藝人的音樂曝光來直接支持藝人們。粉絲可以透過發掘和分享新興的藝人而成為平台上的影響者,藝人則透過利用他們成長的粉絲網絡來增加他們的聽眾基礎。LÜM上的音樂擺脫了幾乎埋沒了所有非主流音樂的數位演算法和議題。

    ◎作為戰略合作夥伴關係的一部分,Frank Productions的商業智能總監Dan Polans加入了LÜM的董事會。

    詳細全文:

    Social music app LÜM has closed its seed round, bringing the Madison, Wisconsin based startup's total investment to $1.2 million in less than a year. LÜM has also partnered with concert promoters Frank Productions to explore ways to bridge the difficult divide between live and digital music consumption.

    Focusing on emerging artists, LÜM combines discovery with the amplification effects of a social network allowing fans to directly support artists by helping to increase exposure to their music.

    Fans can become influencers on the platform by discovering and sharing up-and-coming artists. Artists grow their listener base by leveraging their network of fans for growth. Music on LÜM is freed from the digital algorithms and agendas that bury almost all non-mainstream music.

    "Ultimately, we will be the go-to digital application for anyone interested in finding great, emerging music," said Max Fergus, CEO and co-founder of LÜM. "LÜM is on a mission to create a platform where artists can finally succeed outside traditional streaming models, and fans can be the sole influencers – determining what music trends hit next."

    "The mission of Frank Productions is connecting artists with fans and helping them have fun since 1964," said Joel Plant, CEO of Frank Productions. "The LÜM app is a tool for both artists and fans to connect with one another and share and discover new music together. We're very excited about this venture and look forward to what our unique partnership can build for fans and artists."

    As part of the strategic partnership, Dan Polans, Director of Business Intelligence at Frank Productions, joined the LÜM Board of Directors. "The partnership allows us to explore trends and patterns in emerging music to help both the Frank Productions and LÜM teams make better, faster and stronger data-driven decisions," said Polans.

     

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