Live Nation的汽車演唱會從一開始就注定要完了 而這是原因

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  • 作者: 音樂地圖
    • 202010/1405:21

    ◎Live Nation最近宣布將取消今年計劃在英國進行的夏季汽車演唱會,其中包括幾位主要藝人的表演和六場音樂製作。為何這個有希望的系列演出失敗?在最近關於MusicThinkTank的文章中,作者John Austen 探索了為何Live Nation被迫放棄了有潛力的巡迴演出,以及取而代之的是什麼。
    ◎分析指出,「汽車電影院」在90年代大受歡迎。但是,現場音樂和欣賞電影之間存在重大差異。人們坐下來就可以欣賞電影,擁抱親人,吃爆米花,並在一定程度的安穩中欣賞他們選擇的電影。但現場音樂與截然相反。人們會想跳舞、唱歌、喝酒(如果開車則不能這麼做),最重要的是:想要接近表演者。而在汽車音樂會中,您可能距離表演者數百英尺,幾乎無法看到動作。
    ◎因此,這個想法從一開始就注定要失敗。至於下一個是什麼?德國和日本的放寬限制,這意味著現場音樂表演現在最多可容納1000位來賓。然而,至關重要的是,為了限制病毒傳播,只允許開放場地至平常容量的一半,門票價格也因此上揚,以適應較低的客流量,這是英國必須採用的調整方法。

    詳細內文:

    It was recently announced that Live Nation would be scrapping it’s planned set of summer drive-in shows in the UK this year, including performances by several major artists and a production of the music Six. So why did this promising series fall through?
    In this recent article on MusicThinkTank, contributor John Austen explores why Live Nation was forced to scrap its promising drive-in series, and what might take its place instead.
    “Drive-In Cinemas were hugely popular in the 90s. But there’s a critical difference between live music and enjoying a cinematic masterpiece. Films are meant to be enjoyed sitting down. People want to take their loved ones, cuddle up, eat some popcorn and enjoy their film of choice with a certain level of tranquility. Live Music is very much the opposite to this. At a gig – you want to be dancing, singing, drinking (which you can’t do if you’re driving), and most importantly, close to the action. At a drive-in gig, you could be hundreds of feet from the action, barely able to see the acts whilst being stuck in your vehicle.”
    Having said all this, I still commend Live Nation for making an attempt to bring some joy to people’s lives in these heavily testing times. But it does appear that this idea was doomed to fail from the start. So what’s next? Germany and Japan have relaxed restrictions, meaning live music performances can now take place with up to 1000 guests present. Critically however, venues will only be allowed to fill half of their usual capacity in an order to limit the spread. Box systems are in place across the venues, with a one-way walking system set up around the venue and modified toilet facilities. Ticket prices have increased to accomodate the lower footfall. I think this method is the one we’ll have to look to adopt in the UK as cases continue to fall.

     

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