NBA將在數位平台和社群媒體上推廣獨立音樂人

  • 流覽次數:: 8
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • NBA將在數位平台和社群媒體上推廣獨立音樂人

      201811/2709:48
    ◎美國職籃聯盟NBA與表演藝人服務公司UnitedMasters建立了合作夥伴關係,讓獨立音樂人的作品可以在該聯盟的數位平台和社群媒體上展示,這些平台包括網站NBA.com、NBA移動應用程式以及Facebook、Instagram、Twitter、YouTube、TikTok、Switch和Snapchat上的NBA帳戶。

    ◎該協議將把NBA的影響力擴展到音樂和流行文化,同時讓獨立藝人在影響範圍和曝光度上有相當大的擴展。該協議的財務條款尚未披露。UnitedMasters去年從Google的母公司Alphabet獲得了7000萬美元的資金,為音樂人提供不同於傳統唱片公司協議的另一種模式。

    詳細全文:

    The NBA has struck a partnership with performing artists services company UnitedMasters in which independent musicians will have their work featured in the league's digital properties and social media extensions, including NBA.com, the NBA mobile app, and NBA accounts on Facebook, Instagram, Twitter, YouTube, TikTok, Switch and Snapchat. The deal extends the NBA's reach into music and pop culture, while giving the independent artists a sizable expansion in reach and exposure. Financial terms were not disclosed. "This unprecedented partnership speaks to the ecosystem we are building to directly connect brands and UnitedMasters artists so that their music can be heard around the world," said UnitedMasters Founder & CEO Steve Stoute. UnitedMasters last year landed $70M in funding from Google parent Alphabet to provide musicians an alternative to traditional record label deals.

    Sports Business Daily

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