Pandora創始人(Tim Westergren)推出「Sessions DIY」現場音樂串流媒體平台

  • 流覽次數:: 20
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Pandora創始人(Tim Westergren)推出「Sessions DIY」現場音樂串流媒體平台

      202006/1107:59

    ◎Pandora創始人(Tim Westergren)推出「Sessions」,這是一種現場音樂串流媒體平台。
    ◎「Sessions」將現場互動串流媒體與精心設計的遊戲互動和獲利功能相結合。該平台在200多個國家/地區,以15種語言在網路版和行動版上以Beta版推出。
    (Westergren)稱,「Sessions」是第一個現場串流媒體平台,目的在幫助音樂家建立粉絲群並產生可觀且持續的收入。
    ◎「Sessions」將幫助藝人免費建立全球粉絲圈。大多數平台幾乎沒有提供經銷支持,更糟糕的是,他們要求藝人吸引聽眾或自己的粉絲。「Sessions」透過使用自己的營銷增長引擎來吸引觀眾,為藝人免費完成了所有這些工作。另外,「Sessions」提供虛擬商品和服務,以幫助藝人獲得持續性的複合收入。
    ◎獨立藝人(Archi Norris)表示,他在短短的幾個月內,已建立超過10,000人的粉絲群。身為表演音樂家,他從來沒有這樣的觀眾,也沒有這樣的收入。「Sessions」是他的未來。

    詳細全文:

    Pandora founder Tim Westergren has launched Sessions, a live streaming platform for music.
    Sessions combines live interactive streaming with the kind of engagement and monetization features found in well-designed games. The platform launched today in beta on the web and mobile in 200+ countries and 15 languages.
    Westergren touts Sessions as the first live streaming platform built to help musicians build a fanbase and generate significant and sustained income.
    “Let’s face it, digital music has failed the working musician…” said Westergren, the co-founder of Sessions and former founder of Pandora. They need an alternative.”
    “Sessions puts control back in the hands of the artist,” he continues. “We generate the audience and enable artists to turn that fanbase into a dependable foundation of support and direct patronage. A financial reward system driven by fandom.”
    “Games have blossomed in the digital era, transforming from simple, single player arcade experiences into rich massively multiplayer worlds that are changing culture,” said co- founder and game designer Gordon Su. “At the same time, music has stagnated, fragmenting into an isolated playlist experience. We used our best learnings from over 20 years of building virtual worlds to design an immersive virtual space for Artists and Fans to thrive.”
    THE SESSIONS PITCH:
    1. Building Global Fandom for Free: “Most platforms provide little or no marketing support. Worse, they charge artists to attract listeners or reach their own fans. Sessions does all of this work at no cost to the artist by using its own marketing growth engine to bring the audience.”
    2. Making Real Money: “While most live streaming platforms rely on one-off tips to compensate artists, Sessions provides the enduring value of virtual goods and services engineered to help artists earn sustainable, compounding income.”
    From Zero to 10,000 Fans
    According to Sessions, there are artists with no prior commercial presence or success who are now making a living doing what they love.
    “In just a few months, I’ve built a fanbase of more than 10,000 people, ” says indie artists Archie Norris. “I’ve never had this kind of audience or made this kind of income as a performing musician. Sessions is my future.” Arch

     

    Hypebot
    https://bit.ly/2zLrPHP