Pandora持續下降,Spotify現在成為美國串流服務第一名

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  • Pandora持續下降,Spotify現在成為美國串流服務第一名

      202003/2401:30

    ◎根據eMarketer的數據,Pandora不再是美國最受歡迎的音樂串流媒體服務,Spotify在2019年排名第一。自2000年推出以來,Pandora一直是美國最受歡迎的串流媒體服務。Spotify在2019年3月超越Pandora,比預期提早兩年。
    ◎Spotify在2019年成長25.8%,美國用戶達到6540萬。根據調查,Spotify將在2020年繼續成長,獲得超過1000萬新用戶。2020年底,Spotify美國用戶將達到7590萬。
    ◎相較之下,Pandora自2014年以來,使用者一直在減少。2019年底,Pandora的使用人數為6310萬,比2018年下降8.1%。儘管根據調查,到2024年Pandora仍將是第二大聽眾平台,在這段時間內,使用者會繼續下降。
    ◎eMarketer分析師(Peter Vahle Vahle)表示:2019年,Pandora付費用戶略有增加,這具有很大的影響,因為Pandora有廣告播放的使用者比Spotify多很多,目前佔其聽眾的絕大多數。無廣告音樂訂閱的需求不斷增長,使Pandora有機會將其有廣告播放的聽眾,轉換為「Pandora Plus」和「Premium」的無廣告服務。
    ◎Amazon Music在2019年的聽眾人數為3870萬,成長27.0%,略高於Spotify的25.8%。eMarketer說:除了其Echo智慧音箱日益普及外,Amazon Music的大部分成長,都可以歸功於它提供的眾多音樂串流選項:有廣告播放、「Prime Music」、「Amazon Music Unlimited」和「Amazon Music HD」。到2020年,Amazon Music將成長12.0%,達到4330萬用戶。
    ◎Apple Music是這些平台中最小的一個,因為它沒有免費套餐的訂閱模式。此外,它僅在iOS設備上可用,數量因此受限。2019年,Apple Music擁有3370萬用戶,比前一年同期成長18.5%。 2020年,用戶將再成長10%,來到3,710萬。

    詳細內文:

    Pandora is no longer the most popular music streaming service in the US, with Spotify taking the No. 1 spot in 2019, according to eMarketer
    Pandora has been the most popular streaming service in the US since launching in 2000. Spotify listeners surpassed Pandora two years earlier than predicted in their March 2019 forecast.
    In 2019, Spotify grew by 25.8% to 65.4 million US listeners. eMarketer defines listeners as internet users of any age who listen to Pandora or Spotify on any device at least once per month.
    Spotify Growth, Pandora Decline Will Continue
    Spotify will continue to grow in 2020, gaining more than 10 million new listeners, according to the survey, By the end of 2020, Spotify should reach 75.9 million US listeners.
    By contrast, Pandora has been losing listeners since 2014. At the end of 2019, Pandora had 63.1 million listeners, down 8.1% over 2018. Although Pandora will remain the second-largest platform in terms of listeners through 2024, according to the survey, it will continue to see a listener decline throughout that time.
    “In 2019, Pandora saw declines in ad-supported listeners and a slight increase in paid subscribers,” said eMarketer forecasting analyst Peter Vahle Vahle. “This has a big impact since Pandora’s ad-supported audience, which is much larger than Spotify’s, currently makes up a vast majority of its listeners. We continue to see a growing appetite for ad-free music subscriptions, which gives Pandora an opportunity to convert its ad-supported audience to its ad-free services like Pandora Plus and Premium.”
    Apple Music & Amazon Music
    Apple and Amazon are also adding listeners.
    Amazon Music had 38.7 million listeners in 2019, up 27.0%, which is slightly above Spotify’s 25.8% growth. “Much of Amazon Music’s growth can be attributed to the many music streaming options it offers—ad-supported, Prime Music, Amazon Music Unlimited and Amazon Music HD—in addition to the increasing popularity of its Echo smart speakers,” says eMarketer. In 2020, Amazon Music will grow 12.0% to reach 43.3 million listeners.
    Apple Music is the smallest of these platforms because it operates on a subscription-only model with no free tier. Additionally, it is only available on iOS devices, which limits the number of potential listeners. In 2019, Apple Music had 33.7 million listeners, up 18.5% from the year prior. In 2020, listeners will grow another 10.0% to 37.1 million.

     

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