Pandora現在每月有5860萬活躍聽眾

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  • 作者: 音樂地圖
  • Pandora現在每月有5860萬活躍聽眾

      202103/0111:58

    ◎美國衛星廣播公司SiriusXM發布最新財務數據,顯示其自付費用戶已有3050萬,今年第三季度增加了16.9萬。收入同比增長1%,至16億美元。
    ◎它的音樂串流媒體子公司Pandora仍在努力扭轉聽眾人數下降的趨勢。Pandora在第三季末的月活躍聽眾為5860萬,低於第二季度的5960萬和一年前的6310萬。Pandora的高級會員增加了約105,000名自付費用戶,這意味著它擁有近640萬用戶,而一年前為近630萬。
    ◎Sirius XM執行長(Jim Meyer)說,我們仍在與不斷下降的聽眾群體作鬥爭。話雖如此,Pandora仍擁有美國市場上最多聽眾。

    詳細全文:

    US satellite-radio firm SiriusXM published its latest financials yesterday, revealing that it now has nearly 30.5 million ‘self-pay’ subscribers to its service, having added 169,000 in the third quarter of this year. Its revenue grew by 1% year-on-year to $1.6bn.
    Its music streaming subsidiary Pandora is still battling to turn around its listener decline though. Pandora ended Q3 with 58.6 million monthly active listeners, down from 59.6 million in Q2, and 63.1 million a year ago.
    Pandora added around 105,000 self-pay subscribers for its premium tiers, meaning it has nearly 6.4 million – compared to nearly 6.3 million a year ago.
    “We still continue to battle the declining listener base in our Pandora listener base,” said CEO Jim Meyer in Sirius XM’s earnings call. “With that said, it is still by far the largest listener base in the US market. And we’re working really hard, really hard on that problem.”
    President and chief content officer Scott Greenstein also stoked anticipation for how SiriusXM and Pandora’s partnership with Drake will work, when his next album comes out.
    “Not only a unique channel, which will certainly have his imprint on it, but there’ll be things that Pandora in the playlist category and some other things that I think will surprise people with some of the technology Pandora’s been working on…”

     

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