Pex聲稱 77%的Facebook視頻觀看內容包括音樂

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  • 作者: 音樂地圖
  • Pex聲稱 77%的Facebook視頻觀看內容包括音樂

      202011/1602:16

    ◎新創公司Pex日前發布YouTube上的視頻分析,音樂佔2019年YouTube上全部內容的5%,但佔觀看次數的22%。現在,Pex發布了另一份報告,將類似的分析應用於Facebook上的視頻。
    ◎到2019年底,Facebook上有12.9億個視頻。去年上傳的視頻比2018年增加了2.79億個視頻,增長了28%。Pex分析的部分統計數據顯示,公共視頻的平均觀看次數為23,473次,平台上的總觀看次數達到30.25兆。
    ◎值得一提的是,視頻中排名前2%的用戶,在Facebook上產生了86%的觀看次數,大多與音樂有關。音樂不僅在Facebook視頻中盛行,而且與觀看次數相吻合。Facebook上所有視頻中有49%,包含至少10秒的音樂,這些視頻佔所有觀看次數的77%。所有這一切都是Facebook與音樂唱片公司,發行商的許可交易,以確保支付特許權使用費。
    ◎此外,科技網站(The Information)報導,Facebook和Snapchat的母公司Snap最近都與社交音樂應用程式Dubsmash進行潛在收購談判。消息人士說,談判取得了足夠的進展。Dubsmash不是“新的TikTok”,今年年初,它每月產生10億次視頻觀看。最近,由於TikTok的監管問題,它在印度和美國都出現了下載高峰。

    詳細全文:

    Earlier this month, we reported on startup Pex’s latest analysis of videos on YouTube, including its claim that music accounted for 5% of the total content on YouTube in 2019, but 22% of the views. Now Pex has published another report applying similar analysis to videos on Facebook.
    “At the end of 2019, there were 1.29 billion videos on Facebook. Last year saw 279 million more videos uploaded than in 2018, a 28% increase. The average public video accrued 23,473 views and total views on the platform reached 30.25 trillion,” were some of the stats from Pex’s analysis.
    “Perhaps most noteworthy of all, the top 2% of videos generated 86% of all views on Facebook,” it continued. But the juicy parts relate to music. “Not only is music prevalent in Facebook videos, but its presence coincides with higher view counts. We found that 49% of all videos on Facebook contain at least 10 seconds of music and that those videos account for 77% of all views.”
    pex-facebook-analysis-prevalence-of-music
    The backdrop to all this, of course, are Facebook’s licensing deals with music labels, publishers and collecting societies to ensure that this usage is tracked and that royalties are paid out for it, even if the details of those deals – not to mention how Facebook’s payments are then divided out among creators by the rightsholders and societies – remain secret.
    There’s another music story involving Facebook today. Tech site The Information reported that Facebook and Snapchat’s parent company Snap have both recently held talks with social music app Dubsmash about potential acquisitions. “The acquisition talks progressed far enough to include discussions of a price tag in the hundreds of millions of dollars,” claimed its source.
    Dubsmash isn’t ‘the new TikTok’: it was around and going viral with its user-made lip-syncing videos back in 2015, before its thunder was stolen by the Musical·ly app that would later be acquired by ByteDance and merged into TikTok. But rather than die, Dubsmash returned after a revamp, and by early this year it was generating 1bn monthly video views. More recently, it’s enjoyed download spikes both in India and in the US as a result of TikTok’s regulatory troubles.
    Facebook already has one wannabe TikTok-killer in Instagram’s new Reels feature (which is NOT receiving universal praise), so claims that it’s been thinking about acquiring another are a surprise. Snap’s interest in Dubsmash is intriguing too, given that it has a freshly-minted set of licensing deals for music in the Snapchat app.

     

    Musically
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