PMR的分析指出隨選串流媒體的複合年增長率到2026年將達到19.8%

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  • 作者: 音樂地圖
  • PMR的分析指出隨選串流媒體的複合年增長率到2026年將達到19.8%

      201810/2706:11

    ◎根據PMR的一項新分析,隨選串流媒體的複合年增長率(CAGR)到2026年將達到19.8%。YouTube及其龐大的受眾仍然是其中一大關鍵,會不會有更多的YouTube用戶願意使用其最近推出的訂閱服務為音樂付費嗎?或者它和Spotify的免費服務是否已足夠支撐?

    ◎PMR的分析中指出「由於美國對數位音樂的高採用率,為終端的用戶提供先進的音樂串流體驗的資源較多以及終端用戶的可支配收入較高,預期北美的音樂串流市場將主導全球的音樂串流市場。該地區的用戶過去4年來已經見證了對於像是不間斷的4G和高速寬頻連接等進階數據服務的採用,這些因素推動了北美音樂串流市場的發展。此外,由於像是JOOX、Saavn、Gaana等免費音樂串流媒體應用程式的使用日益普及,音樂串流市場在東南亞及太平洋地區和中國都具有很高的發展潛力。

    詳細全文:

    On-demand streaming will have 19.8% compound annual growth rate (CAGR) through 2026, according to an new analysis by PMR. YouTube and its massive audience remains the wild card. Will more YouTube users pay for music - including via its own recently launched subscription service - or are it and Spotify's free service enough?

    "The North America music streaming market is expected to dominate the global music streaming market due to high adoption of digital music in the U.S., availability of resources for offering advanced music streaming experience to the end-users, and high disposable income of the end-users, in the region. The region has witnessed the adoption of advanced data services such as uninterrupted 4G and high speed broadband connectivity since the past four years as well. These factors are fuelling the growth of the music streaming market in North America. Moreover, the music streaming market has high potential in SEA & Pacific and China owing to the increasing adoption of free music streaming applications such as JOOX, Saavn, Gaana etc." - PMR

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