Podbean 2019摘要顯示 Spotify增長,蘋果減少

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  • Podbean 2019摘要顯示 Spotify增長,蘋果減少

      202002/0402:27

    ◎Podcast託管和收聽應用程式Podbean發布2019年摘要,發布總體增長指標及收聽Podcast的比較。對於收入最高的播客,也有有趣的收入數字。
    ◎Podbean託管業務增長70%,下載量猛增62%,串流媒體應用播放量增長了110%。特別令人感興趣的是播客應用市場占比的多元化。隨著Spotify不斷發展,Apple的影響力正在減弱。以Podbean主持的節目為例,這兩個市場份額分別為Apple (42%)和Spotify (14%)。另一個指標是iOS與Android系統。iOS處理了Podbean主持的節目的58%,Android處理了22%。
    ◎Podbean為獨立播客提供了三種內置的獲利工具:訂閱付費專區,贊助和廣告。使用贊助的最高收入節目(Now Playing Podcast)在2019年獲得了100,000美元的收入。在訂閱計劃中,年度最高收入節目(A Man In Demand)獲得了70,000美元的收入。毫無疑問,Podbean在2019年提供的最受歡迎的播客是「The Joe Rogan Experience」。

    詳細內文:

    Podcast hosting company and listening app Podbean released a 2019 roundup indicating general growth of its publishing metrics and comparison of where its podcasts are being listened to. There are also interesting income figures for top-earning podcasts.
    The company’s hosting business grew 70%, downloads spiked 62%, and streaming app plays bolted upward by 110%. “You’ve probably heard this from other sources,” Podbean says, “and our numbers definitely confirm a significant trend in growth.”
    Of particular interest is the diversification of podcast app market share. That’s another way of saying that Apple’s influence as a distributor is lessening, while Spotify is growing. In the case of Podbean-hosted shows, those two market share numbers are 42% and 14%:
    Another distribution indicator is iOS (apple’s mobile system) vs. Android (Google’s mobile system). iOS handled 58% of Podbean-hosted shows, and Android got 22%. A little over half of listens were in the U.S. — and the most interesting part of that number is 47% outside the U.S.
    Podbean offers three built-in monetization tools for indie podcasters — subscription paywalls, patronage, and advertising. While the year-end discussion of these serves as an commercial for Podbean, the numbers shine an interesting light on how different income strategies work. Podbean says the ad service (“PodAds”) brings in the most money (no breakout of how many shows use each monetization tool). Podbean cannot give a dollar amount there, as the company does not set (or apparently know) each podcast’s CPM rate. The top-earning show using the patronage program (Now Playing Podcast) made $100,000 in 2019. In the subscription plan, the top show (A Man In Demand) pulled in $70,000 for the year.
    The most popular podcast delivered by the Podbean listening app in 2019 was, unsurprisingly, The Joe Rogan Experience.

     

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