Royalty Exchange推出Know Your Worth免費應用程式讓歌曲創作者了解他們曲目的估值

  • 流覽次數:: 332
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Royalty Exchange推出Know Your Worth免費應用程式讓歌曲創作者了解他們曲目的估值


    ◎Royalty Exchange推出了一款新應用程式,它聲稱將為歌曲創作者和版權所有者提供更好的想法去了解他們的知識產權價值多少。

    ◎這個名為Know Your Worth的應用程式被稱做「歌曲創作者的Zillow」,參考了美國最大的房地產估值資訊網站Zillow的運作,從各種來源收集數據以提供曲目的估值。該應用程式是免費的,且沒有義務需要與Royalty Exchange合作才能查看結果。該應用程式從歌曲創作者的表演權組織的數據來分析他們的公開表演權狀態,並自動生成個人化的報告,其中包含到目前為止仍無法從單一來源獲得的詳細信息;該應用程式在推出時就獲得ASCAP和BMI等表演權組織及其他版稅來源的支持聲明。

    ◎該應用程式分析的數據包括對曲目的公平市場價值的美元範圍估計、為提供的曲目的歷年來及最近12個月的收入做完整的記帳、曲目中收入最高的歌曲清單、按格式(電台、串流媒體、電視/電影等)列出曲目的主要收入來源,以及所有收入、熱門歌曲和熱門格式的年度趨勢數據。該應用程式還透過Royalty Exchange稱為「拿鐵指數」的指標,提供對每位歌曲創作者在特定串流服務上所獲得的公開表演版稅進行分析,換句話說,在每個串流服務上需要多少次串流的版稅收入才足夠購買一杯星巴克的拿鐵咖啡。


    Royalty Exchange has launched a new app that it claims will provide songwriters and rights holders with a better idea of how much their intellectual property is worth.

    Billed as "Zillow for songwriters" - a reference to the successful real estate data aggregator - the Know Your Worth App collects data from a variety of sources to provide catalog valuations. The app is free and requires no obligation to work with Royalty Exchange to view the results.

    The app analyses songwriters' public performance statements from their PRO, and automatically produces a personalized report with details that until now were unavailable from a single source.

    Data analyzed by the app includes: A dollar range estimate of the catalog's fair market value; A full accounting of the lifetime and last 12 months earnings for the catalog provided; A list of the catalog's top-earning songs; The catalog's top sources of revenue by format (radio, streaming, TV/Film, etc.); and Year-over-year trending data for all earnings, top songs, and top formats.

    As well, the app provides analysis of what each songwriter earns in public performance royalties on specific streaming services through a metric we Royalty Exchange calls the "Latte Index" —or the number of streams on each service needed to buy a Starbucks Latte.

    At launch, the app supports statements from PRO organizations ASCAP and BMI with additional royalty sources planned.