SiriusXM和Pandora首度合作推出跨平台聆聽的Pandora NOW

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  • SiriusXM和Pandora首度合作推出跨平台聆聽的Pandora NOW


    ◎衛星廣播公司SiriusXM收購串流媒體Pandora以後,兩者首度合作推出了一個跨平台聆聽體驗。利用Pandora的聽眾數據,新推出的「Pandora NOW」既是SiriusXM上的一個頻道也是一個Pandora的互動電台和播放清單,為其加起來達1億的聽眾提供服務。

    ◎「Pandora NOW」上播放的音樂將是未經審查的,包括Pandora平台上最多人聆聽以及最快成為流行趨勢的橫跨流行、嘻哈、R&B、舞曲和拉丁等類型的新音樂,音樂會上最受歡迎和最快速的新音樂。對SiriusXM的聽眾來說,「Pandora NOW」將作為新的策展頻道(第3頻道)呈現,而Pandora的用戶可以將「Pandora NOW」的音樂作為一個具有跳曲和表達喜歡或討厭評級功能的互動電台來體驗,或當作是提供給Pandora Premium訂閱戶的持續更新的播放清單。

    ◎為慶祝其推出,歌手Khalid日前出席了在SiriusXM的洛克菲勒中心錄音室舉行的SiriusXM新頻道和Pandora新電台的發布會。Khalid的音樂是Pandora上最熱門的曲目之一,他的新專輯《Free Spirit》於4月5日發行。


    SiriusXM and Pandora has launched the first cross-platform listening experience since the satellite broadcaster acquired the streaming service. Leveraging Pandora's listener data, Pandora NOW is be both a SiriusXM channel and a Pandora interactive station and playlist for its combined audience of 100 million listeners.

    The music played on Pandora NOW will be uncensored and include the most listened to and fastest-trending new music on Pandora across the Pop, Hip Hop, R&B, Dance and Latingenres. For SiriusXM listeners, Pandora NOW will be presented as a new curated channel (Channel 3), while Pandora users can experience Pandora NOW music as an interactive station with song skipping and thumbs up/down rating, or as a continually-updated playlist for Pandora Premium subscribers.

    To celebrate the launch, Khalid will be at SiriusXM's Rockefeller Center studios today to launch the new channel and station on SiriusXM and Pandora. Khalid's music is amongst Pandora's top trending tracks, and throughout this weekend Pandora NOW will feature several songs from his sophomore album, "Free Spirit," which will be released on Friday, April.

    "Pandora NOW will be an amazing new experience for both SiriusXM and Pandora listeners," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "We're excited to combine, for the first time, the wealth of Pandora listener data with the proven curation expertise of our SiriusXM team to give our combined 100 million listeners a truly unique and unprecedented listening experience. Not only will Pandora NOW give listeners exclusive, up-to-the-moment access to the music people are streaming on Pandora the most, but it will let music fans influence which songs are played."