Sofar Sounds募得2500萬美元的新資金但藝人每場演出只有100美元的收入

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  • Sofar Sounds募得2500萬美元的新資金但藝人每場演出只有100美元的收入

      201907/1008:41

    ◎Sofar Sounds宣布募得2500萬美元的新資金,由Battery Ventures和Union Square Ventures領投,現有投資者Octopus Ventures和Virgin Group也有參與。這使Sofar的總投資額達到3100萬美元。前Spotify和The Echo Nest的主管Jim Luccesse三個月前被任命為Sofar的執行長。

    ◎這家總部位於英國的公司在430多個城市建立起了家庭演唱會和其他近距離現場音樂表演的全球網絡。Sofar目前平均每月有600個演出,到目前為止已有25,000名藝人為該公司進行過演出。

    ◎不過現在資金充足的Sofar一直以來都因為對音樂人的支付費過過低而受到抨擊。Sofar基本的演出會有三位藝人,票價為15至35美元不等,每位藝人通常只被支付100美元,舉辦演唱會的家庭的主人不會有收入,Sofar則收下其餘的收入。根據Techcrunch的報導,Sofar演出的平均進帳在1100美元到1600美元之間,通常還會更多。有鑑於Sofar的財務風險和義務僅限於對藝人保證有300美元的收入和一些跑腿的工作,該公司似乎對提供其所有內容的藝人不夠大方。

    詳細全文:

    Sofar Sounds has announced $25 million in new funding led by Battery Ventures and Union Square Ventures with participation from existing investors Octopus Ventures and Virgin Group. That brings total investments in Sofar to $31 million. Three months ago, former Spotify and The Echo Nest executive Jim Luccesse was name Sofar CEO.

    "It's absolutely mind-blowing," said Sofar dounder Rafe Offer, "and I'm excited for the opportunity this creates for Sofar to grow, creating new products for artists and tools for our global community to deliver on our collective mission to support developing artists."

    The UK based company has built a global network of house concerts and other intimate live music venues in more than 430 cities. Sofar currently averages 600 shows per month, and to date 25,000 artists have played shows for the company.

    While the promotional value of playing Sofar shows should not be discounted - you decide if 40 of the 25,000 artists who've played its gigs going on to be nominated for or winning Grammys is impressive or depressing - the now very well funded company has consistently come under fire for underpaying musicians. "I love almost everything Sofar does, it's almost the best concept, it's almost the next best thing for musicians ," wrote indie musicians Joshua McClean, who used to play Sofar shows, " just include us in your business model, pay us, and don't exploit us. "

    Tickets for the typical Sofar show are $15 - $35 for a three act bill. Each act is usually paid just $100, with the host getting nothing and Sofar keeping the rest. The average Sofar gig grosses $1100 to $1600 and often more, according to Techcrunch.

    Given that Sofar's financial risk and obligation is limited to $300 in artist guarantees and some legwork, the company would seem to be being less than generous with the artists who provide all of its content.

    "On the surface, it appears that Sofar Sounds is the first startup to have actually gotten everything right with their business model: community, great music, big audience, intimate setting  -  they even give a pitch before each concert about the importance of seeing live music. All the stuff you want in a performance/listening room experience," says McClean. "Sofar, however, seems to be just fine with leaving out the most integral part: paying the musicians. This is where they willingly step onto the same stage as companies like Uber or Lyft -  savvy middle-men tech start-ups, with powerful marketing muscle, not-so-delicately wedging themselves in-between the customer and merchant (audience and musician in this case). In this model, everything but the service-provider is put first: growth, profitability, share-holders, marketers, convenience, and audience members  -  all at the cost of the hardworking people that actually provide the service."

     

    Hypebot

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