Sony Music 透過近40場新節目 加強播客

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  • Sony Music 透過近40場新節目 加強播客


    ◎過去一年中,Sony Music一直在透過一系列合作夥伴關係來宣示其對播客野心。現在,它宣布這些交易帶來的近40個新節目-它們都將於今年推出。
    ◎這間大型唱片公司的首個「IAB Podcast Upfront」發表,其類別包括:真實犯罪,政治,時事,社會/種族正義以及音樂。
    ◎Sony Music的數位業務負責人(Dennis Kooker)告訴Bloomberg,我們覺得自己有一個很棒的故事,並希望吸引廣告商。


    Sony Music has been signalling its podcasting ambitions with a series of partnerships over the past year. Now it has revealed nearly 40 new shows resulting from those deals – and they’re all launching this year.
    The unveiling happened at the major label’s first IAB Podcast Upfront presentation, with shows in categories including true crime, politics, current events, and social / racial justice, as well as music.
    On the latter front, two of the new shows talked about at the upfront presentation were My 90s Playlist with hosts Tracy Clayton and Akoto Ofori-Atta, and a music/sports show from NFL reporter Lindsay Czarniak. “We have a broad strategy and we want to be in every genre. We feel like we have a great story and want to be attracting advertisers,” Sony Music’s digital chief Dennis Kooker told Bloomberg.