• 流覽次數:: 156
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Spotify、Apple、Amazon等被敦促特別標記獨立音樂

    ◎獨立音樂是音樂產業中一股不可忽視的力量,佔整體市場的將近30%,但其占比在主要的串流服務中降道只佔20%以下。為了導正這種不公平的現象,數位發行商Record Union正在引領一個敦促Spotify、Apple Music、Amazon和其他串流服務用標籤來認可獨立音樂的活動。

    ◎Record Union的執行長Johan Svanberg在給音樂服務的公開信中寫道「我們希望獨立音樂創作者能夠在你們的產品中標記他們的音樂,就像你們標記露骨的內容一樣。這將有助於獨立音樂創作者在眾多主要唱片公司支持的藝人中脫穎而出,它還將幫助消費者積極選擇聆聽獨立音樂。」Johan Svanberg還要求創作者簽署一份支持獨立唱片公司的請願書,「對音樂中的平等和多樣性的信念不僅僅與性別和種族有關,還與音樂在創作和所有權的背後是誰有關。今日串流媒體的全球獨立市場份額為19.55%,其餘部分被三大唱片公司控制,我們希望這一點能夠改變,我們希望給予獨立音樂創作者的獨立內容最重要的標籤以認可獨立音樂。」

    ◎這樣的呼籲是因為之前Record Union對北歐、英國和美國的一千多位獨立音樂創作者進行了一項調查,詢問他們對音樂產業及其職業生涯以及如何讓事業發展得更好的看法。「為了贏得獨立音樂創作者的心,公司們需要找到一種方法,使作品分銷之前和之後的市場營銷、促銷和財務上發生的事情民主化。每天都有成千上萬的歌曲被上傳到串流媒體,僅因為你的歌曲有在平台上並不意味著它會被自動收聽到。」


    With almost almost 30% market share overall, independent music is a music industry force to be reckoned with. But that share falls to below 20% on the major streaming services. In a effort to rectify the inequity, digital distributor Record Union is leading a campaign urge Spotify. Apple Music, Amazon and others to acknowledge independent music with a label.

    "We want independent music creators to have the ability to tag their music in your product – just as you tag explicit content," writes Johan Svanberg, CEO of Record Union in an open letter to the music services. "This would help independent music creators to stand out in a crowd full of major label backed artists and it would also help consumers to actively choose to listen to independent music."

    Svanberg is also asking creators to sign a petition in support of indie labeling.

    "The believe that equality and diversity within music is not only about gender and ethnicity. It is also about who is behind the music in terms of creation and ownership. Today, the global independent market share of streaming is 19.55 percent. The rest is controlled by three major record labels.

    We want this to change and we want to give independent music creators the most important tag for independent content to acknowledge independent music."

    Independent Musicians Survey: Obstacles For Success

    The call for labelling comes after Record Union conducted a survey of more than a thousand independent music creators in the Nordics, the UK and the US, asking them what they think about the music industry and their career and how to make things better.

    "To win the hearts of independent music creators today,companies need to find a way to democratize what happens before and after distribution in terms of marketing, promotion and financing.

    Thousands of songs are being uploaded to streaming services every day.

    Just because your song is on a platform doesn't mean it's going to be automatically listened to."