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  • 作者: 音樂地圖
    • 201806/1418:14


    ◎這項5月10日首次宣布的新政策是針對「根據一個群體或個人的特性煽動對他們的仇恨或暴力」的內容以及具有個人不當行為歷史的藝人。雖然這些藝人的音樂沒有被禁止在該串流媒體上播放,但導致了諸如被起訴的佛羅里達饒舌歌手XXXTentacion和有爭議的R&B歌手R. Kelly等藝人的音樂被從Spotify的播放列表中刪除。音樂產業迅速對Spotify的新政策表示反對,像是Kendrick Lamar就威脅要把他的作品從Spotify撤除,而Spotify的高階主管Troy Carter也威脅要離開公司。

    ◎Spotify也很快意識到他們的失誤,上週Spotify的執行長Daniel Ek就公開聲明內容政策的推出處理不當。他在ReCode/Vox Media的Code大會上進行專題演講時表示「我們錯誤地推出了這項規定,我們應該要做得更好的。」雖然Spotify已經對其政策中的「不當行為」方面有所讓步,但該公司重申了將不允許明顯帶有偏見的內容的承諾。該公司在其政策更新公告中表示「Spotify不允許因為人們的種族、宗教、殘疾、性別認同或性取向而對其仇恨或暴力侵害的內容。正如我們之前所做的那樣,我們將刪除違反該標準的內容。我們不是在談論冒犯性的、露骨的或粗俗的內容,我們談論的是仇恨言論」。


    After rolling out a new content policy designed to sideline "hate content and conduct" just days ago, Spotify has abandoned the most controversial part of the new policy. Spotify said that, while their "intentions were good," the language in the policy was too vague and created "confusion and concern."

    Spotify also said they did not spend enough time soliciting input from stakeholders in the process, including content partners and Spotify team members.

    The changed in policy, which was first announced on May 10th, took aim at content that "incites hatred or violence against a group or individual based on characteristics" as well as artists with a demonstrated history of personal misconduct.

    While those artists were not banned from having their music played on the streaming service, it did result in artists such as indicted Florida rapper XXXTentacion and controversial R&B artist R. Kelly's music being removed from Spotify's featured playlists.

    The backlash against from the industry against Spotify's new policy was swift, with artists like Kendrick Lamar reportedly threatening to pull their content from the streaming giant, and Spotify senior executives such as Troy Carter threatening to exit the company, according to some reports.

    Spotify appeared to quickly realize their misstep and earlier this week, Spotify CEO Daniel Ek joined in the melee to publicly state that the content policy rollout had been mismanaged. "We rolled this out wrong and could have done a much better job," he told the audience during a keynote at ReCode/Vox Media's Code Conference on Wednesday.

    While Spotify has backed away from the conduct aspect of their policy, the company did reaffirm its commitment to keep explicitly prejudicial content from its service.

    "Spotify does not permit content whose principal purpose is to incite hatred or violence against people because of their race, religion, disability, gender identity, or sexual orientation. As we've done before, we will remove content that violates that standard. We're not talking about offensive, explicit, or vulgar content – we're talking about hate speech," the company said in its policy update announcement on Friday.