Spotify兜售(The Weeknd)的專輯《After Hours》 以證明贊助建議的效果

  • 流覽次數:: 24
  • 分類: 產業區
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  • 作者: 音樂地圖
  • Spotify兜售(The Weeknd)的專輯《After Hours》 以證明贊助建議的效果

      202006/1008:28

    ◎Spotify執行長(Daniel Ek)表示,串流媒體的付費工具和服務的“雙向市場”,這些工具可幫助藝人和唱片公司在平台上推廣音樂。
    ◎他舉例,Spotify分享了UMG唱片公司Republic預訂的Spotify贊助推薦廣告活動,以宣傳(The Weeknd)的專輯《After Hours》,該活動是平台至今最高點擊率。《After Hours》也是本年度最大的專輯首發,在促銷期之後,專輯達到第一名。
    ◎Spotify聲明表示:相信市場策略中這些產品和其他產品的增長將全年超過50%。(Daniel Ek)沒有直接回答有關可以在雙向市場中添加哪些新產品或服務的問題,但是他說某些“非平台”工具是可能的。

    詳細全文:

    During a Spotify earnings call Tuesday, CEO Daniel Ek highlighted the streamer’s “two-sided marketplace” of paid tools and services that help artists and labels promote music on the platform.
    As an example, Spotify shared that UMG label Republic booked a Spotify Sponsored Recommendation ad campaign to promote The Weeknd’s new album, “After Hours”, which saw the highest click-through rate of a campaign on the platform to date.
    “After Hours” was also the largest album debut of the year so far, and the album reached #1 following this promotional period.
    “We continue to believe that growth from these and other products in our Marketplace strategy will exceed 50% for the full year,” said Spotify in a statement.
    Ek did not directly answer a question about what new products or services might be added to the two-sided marketplace but did say that some “off-platform” tools were possible.

     

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