◎根據最近的報導，Spotify經歷了較高的流失率，亦即付費用戶沒有更新他們的訂閱資格，該比例在美國高達16%，而Spotify強烈否認這份由消費者情報研究合作夥伴（CIRP，Consumer Intelligence Research Partners）所做的分析中提出的結果。
Following our recent report that Spotify was exeperiencing higher churn rates - paid users not renewing their subscriptions - as high as 16% in the US, Spotify has strongly denied the claim made in an analysis by Consumer Intelligence Research Partners.
"Churn rates in the U.S. are below 4%," said CEO Daniel EK in an earnings call on Thursday morning. Churn rates are also down globally, according to Spotify.
Ek's statements counter the analysis from CIRP. "The monthly payment plan does allow Premium subscribers to cancel at any time, a situation that Spotify calls 'churn'. We estimate a US churn rate of 16% for the quarter, higher than what Spotify suggests is the global rate" said CIRP co-founder Mike Levin. "Again, we attribute this to a competitive US market, with many choices for paid and free streaming music services."