Spotify在不顧未獲得華納音樂授權的情況下正式在印度推出

  • 流覽次數:: 334
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Spotify在不顧未獲得華納音樂授權的情況下正式在印度推出

      201903/1208:32

    ◎Spotify在不顧未獲得世界第三大音樂集團華納音樂的授權情況下,正式在印度推出。而Spotify發出的聲明中,本來指出Warner/Chappell申請法院禁令的舉動被「拒絕」,但經過一夜後,Spotify修改了聲明,說禁令的請求「未被批准」。這是一個很小但是很重要的區別,隨後的陳述保持不變。雙方的法律和公關戰都仍在進行中。

    ◎隨著在有超過13億人的全球第二大國印度的推出,Spotify正在進軍全球發展最快速的移動裝置應用程式市場。在移動網路和智慧型手機變得更快、更負擔得起的狀況下,印度的活躍網路用戶數量估計已超過4億人。

    ◎Spotify最近積極在北非中東和東南亞地區擴張,緊接著的在印度推出,使Spotify的全球市場總數達到79個,共有2.07億名用戶,其中包括9600萬名訂閱戶。Spotify在印度提供當地和國際音樂的最佳聆聽體驗,Spotify應用程式可免費下載,升級至Spotify Premium訂閱戶每月只需119印度盧比(不到2美元)。

    詳細全文:

    Words have become weapons in the battle between Spotify and WMG's Warner/Chappell Music publishing. Overnight, Spotify clarified one of their jabes, alongside a fill announcement of the streamer's launch in India.

    In the intro to Spotify's approved statement the streamer referred to Warner/Chappell's move for a court injunction as having been "denied." Overnight, Spotify amended that statement to say that the request for an injunction was "not granted." It's a small but important distinction. The statement that followed remains the same:

    "We're pleased with today's outcome. It ensures songwriters, artists, labels and publishers will benefit from the financial opportunity of the Indian market and that consumers will enjoy an excellent Spotify experience. As we've said all along, we're hopeful for a negotiated solution with Warner based on market rates."

    Despite the ongoing legal and PR battle, Spotify launched in India yesterday, defying WMG, the third largest music group.

    Spotify Launches in India

    MUMBAI - February 26, 2019: Spotify (NYSE: SPOT), the world's leading music streaming service, is available in India today with all-new features tuned to Indian music fans' personal tastes.

    With today's launch in the world's second most populous country (over 1.3bn people), Spotify is making its way to the fastest growing market globally for mobile apps(1). The number of active internet users in India is estimated at over 400m(2), as mobile internet and smartphones become faster and more affordable.

    Spotify's India launch follows the company's recent expansion across MENA and South East Asia, bringing the total number of Spotify markets to 79 with 207m users, including 96m subscribers, globally.

    Spotify comes to India offering the best listening experience in local and international music, with the Spotify app available to download for free or with an upgrade to Spotify Premium for only INR 119 per month.

    "As Spotify grows, our goal is to bring millions of artists and billions of fans together from every country and background," said Daniel Ek, Spotify founder and CEO. "India has an incredibly rich music culture and to best serve this market, we're launching a custom-built experience. Not only will Spotify bring Indian artists to the world, we'll also bring the world's music to fans across India. Spotify's music family just got a whole lot bigger."

    Spotify comes to India with its unrivalled mix of features that have made it the world's most popular music app, including more than 40m songs offering the hottest Indian and international music, best-in-class personalised music recommendations and the freedom to play across a wide range of devices and app integrations.

    Spotify has redesigned the music experience for India with a fresh set of exclusive features:

    Multi-language music recommendations: With many Indians speaking several local languages, Spotify's music recommendation engine can now be tuned to Hindi, Punjabi, Tamil and Telugu. Indian users can select their preferred language(s) to receive tailored Daily Mix, Home, Radio, Search results and recommendations.

    Spotify Free with total control: For the first time ever on Spotify Free, smartphone users can play every song on demand.

    Playlists made for India: Expertly curated and regularly updated by our team of Indian music experts, new playlists include Indiestan, Rap91, Namaste Love, Punjabi101, Bollywood Butter, Top Hits in Hindi, Tamil, Telugu and Punjabi. These sit alongside our celebrated international playlists including Mint, RapCaviar, Viva Latino and the This is... artist compilations. Add billions of creator and fan-built playlists to the mix and Spotify has a playlist for any mood or moment.

    Spotify goes to the movies: Introducing Starring..., a series of playlists featuring the best music from the most popular Bollywood, Tollywood, Kollywood, and Punjabi actors. Spotify's recommendations will also include songs from India's favourite movies and actors.

    City playlists: Find out what's hot in the city, with new algorithmic playlists tracking what's trending in Mumbai, Delhi, Bangalore and Chennai.

    "Spotify's arrival in India is a big step forward in our overall global growth strategy. A fundamental piece of that strategy is staying connected to global culture while allowing room for local adaptation, and we've certainly achieved that with our India launch," said Cecilia Qvist, Spotify's Global Head of Markets. "We've worked closely with local teams of musicians, creators and cultural tastemakers to ensure Spotify is going to be loved, used and favored by people all over India whether they're listening to local Bollywood and Punjabi hits, or discovering curated global playlists of K-pop or Reggaeton."

    To enjoy music the way you want it, download the Spotify app today via the Android or iOS app store or by heading to www.spotify.com/free.

     

    Hypebot

    https://bit.ly/2Tqf7Yc