Spotify官方播放清單提交測試結束,平均每6個提交之中有1個獲選

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  • Spotify官方播放清單提交測試結束,平均每6個提交之中有1個獲選

      201811/1207:13
    ◎Spotify於7月向所有藝人和唱片公司開放了提交音樂至進入官方播放清單這個2018年人人爭搶的音樂行銷工具的程序。提交工具現已退出測試階段,而來自這幾個月的統計數據令人印象深刻。自7月以來已有超過6.7萬名藝人和唱片公司提交音樂,一些藝人和唱片公司之前就曾被收錄到播放清單之中,而有1萬名藝人是首次被添加到官方Spotify播放清單中,這意味著每6個左右的提交之中就至少有1個是新的藝人。

    ◎Spotify也提供了幾個成功案例,像是原聲吟遊詩人Gustavo Bertoni的歌曲〈Be Here Now〉被選中出現在Acoustic Morning和Fresh Folk播放清單後,他的每月聽眾從7,000人暴增為61.7萬人。來自英國布萊頓的另類搖滾樂團Yonaka被加入「New Music Friday」播放清單後,聽眾人數從8.2萬增加到29萬。流行樂新人Jayden Bartels的歌曲〈Can't Help Me Now〉出現在「New Music Friday」播放清單後,她的每月聽眾翻了三倍成為7.2萬;在使用此新功能之前,她的音樂從未添加到官方Spotify播放清單中。

    ◎雖然提交不代表一定會被選入官方播放清單中,但仍可保證該曲目會出現在所有該位藝人的關注者的「發布雷達」播放清單中。另外,Spotify表示「當你上傳它時提供的額外元數據將幫助我們在接下來的幾年都可推薦它給潛在的新粉絲。」

    詳細全文:

    In July, Spotify opened the process of submitting music to Official Spotify playlists - 2018's holy grail of music marketing - to all artists and labels. The submission tool has now exited beta, and the stats from the first few months are impressive.

    Since July, more than 67,000 artists and labels have submitted music resulting in 10,000 artists being added to official Spotify playlists for the first time. Factoring in that some of the artists and labels using the submission tool had previously received playlist placements, that means that for every 6 or so submissions, at least 1 resulted in an Official Spotify playlist placement for a new artist.

    The streamer offered several success stories:

    When acoustic troubadour Gustavo Bertoni's song "Be Here Now" was selected to appear on the Acoustic Morning and Fresh Folk playlists, his monthly listeners jumped from 7,000 to 617,000

    Alt-rock band Yonaka, hailing from Brighton in the UK, saw their numbers increase from 82,000 to 290,000 when added to New Music Friday.

    After Pop newcomer Jayden Bartels' song "Can't Help Me Now" was featured on New Music Friday, her monthly listeners practically tripled to 72,000. Prior to utilizing this new feature her music had never been added to an official Spotify playlist.

    Belgian rapper Bryan Mg jumped to 33,000 monthly listeners from 4,600 after landing on the La Vida Loca playlist.

    "After the first release got picked up by Spotify I think about a month later I got my first booking for a club show," rapper Bryan Mg shared. "People also started to send me private messages on Instagram about where they heard my music for the first time. I also received invitations for radio stations in the Netherlands and in Belgium and saw my followers on Instagram and Spotify get a boost."

    Even if a submission does not result in an Official playlist spot, it will guarantee that the track is featured on all the artist's followers Release Radar playlists. "Plus," says Spotify, " the additional metadata you provide when you upload it will help us recommend it to potential new fans for years to come."

    Hypebot

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