Spotify將在2020年暫停政治廣告銷售,理由是需要更強大的方法來審核內容

  • 流覽次數:: 18
  • 分類: 產業區
  • 分享次數:
  • 作者: 音樂地圖
  • Spotify將在2020年暫停政治廣告銷售,理由是需要更強大的方法來審核內容

      202002/0402:07

    ◎在2020年選舉季節期間,Spotify將不會試圖從政治廣告中獲利。
    ◎Spotify表示,2020年暫停政治廣告的銷售,並解釋說因為沒有能力驗證和審查此類廣告。
    ◎Spotify暫停政治廣告的舉動最早是由「AdAge」報導的。過去,該直播廣告投放了正在競選2020年民主黨總統提名的參議員(Bernie Sanders)和共和黨全國委員會的廣告。
    ◎隨著2020年選舉的升溫,大型網路平台的政治廣告政策-以及它們是否會進行事實核實-成為人們關注的焦點。Facebook因採取放手的方法而受到批評。Twitter則表示,平台禁止在11月22日生效的政治廣告。Google上個月宣布,將不再允許通過政治隸屬關係或對其產品組合(包括YouTube),進行投票記錄對廣告進行微定位,並強調禁止任何廣告客戶做出虛假陳述的廣告政策。

    詳細內文:

    Spotify will not be trying to cash in on political ad spending during the 2020 election season.
    The music and podcast streamer said Friday it will suspend sales of political ads next year, explaining that it doesn’t have the ability to “validate and review” such advertising.
    “Beginning in early 2020, Spotify will pause the selling of political advertising,” a company rep said in a statement to Variety. “This will include political advertising content in our ad-supported tier and in Spotify original and exclusive podcasts. At this point in time, we do not yet have the necessary level of robustness in our processes, systems and tools to responsibly validate and review this content. We will reassess this decision as we continue to evolve our capabilities.”
    Spotify’s move to suspend political ads was first reported by AdAge. In the past, the streamer has run ads from Sen. Bernie Sanders, who is campaigning for the 2020 Democratic presidential nomination, and the Republican National Committee.
    As the 2020 election heats up, the political-advertising policies of big internet platforms — and whether they will fact-check them — have been in the spotlight.
    Facebook has been criticized for taking a hands-off approach, allowing political ads even if they include false or deliberately misleading claims (while banning ads that suggest voting is useless or that urge people not to vote). Meanwhile, Twitter CEO Jack Dorsey said the platform was banning political advertising effective Nov. 22, arguing that it isn’t OK for campaigns or political groups to pay to target their messages to users.
    Last month, Google announced that it would no longer allow microtargeting of ads by political affiliation or voting records across its portfolio of products — including YouTube — and emphasized that its ads policy prohibits any advertiser from making false statements.
    The Spotify decision to halt political ads applies only to Spotify’s own ad sales. Ads embedded in third-party content — such as podcasts that are not owned by or exclusive to Spotify — may include political spots and will continue to be subject to the company’s broader content policies. That includes podcasts creators submit via Spotify for Podcasters and Anchor.

     

    Variety
    http://bit.ly/2Fizn4t