Spotify推出「您的每日駕駛音樂+新聞」播放清單

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  • 作者: 音樂地圖
  • Spotify推出「您的每日駕駛音樂+新聞」播放清單

      201907/1009:11

    ◎Spotify添加了「Your Daily Drive(您的每日駕駛)」播放清單,這是一個將個性化音樂與新聞和短片功能相結合的播放清單。隨著該播放清單的推出,華爾街日報、NPR全國公共廣播電台和PRI美國國際公共電台也提供了非音樂性的內容。音樂內容則是根據用戶之前的聽音樂習慣,新舊的歌曲都混合在其中。

    ◎「Your Daily Drive」僅針對所有的美國用戶推出,但已有在其他語言和國家/地區發現進行了測試。

    ◎全美國每年花在交通上的時間約700億小時,其中很大一部分時間用於上下班和上下課的通勤。根據Spotify表示,該項融合音樂和新聞的播放清單會整天更新,早上和晚上的通勤時段都各有所不同。

    詳細全文:

    Spotify has added Your Daily Drive, a playlist that combines personalized music with news and short features. At launch, the Wall Street Journal, NPR and PRI are providing non-music content. The music mixes old and new based on the user's previous listening habits.

    Your Daily Drive has launched for all U.S. users only, but test have been spotted in other languages and countries.

    "Americans log 70 billion hours behind the wheel each year, with a big chunk of that time spent commuting to and from work or school." says Spotify. "To help make that time fly by, stay up to date on the world around you, and maybe even rock out to a few timeless classics, we are excited to introduce Your Daily Drive."

    The music and news are updated throughout the day, according to Spotify, making the offering different for both the morning and evening commutes.

    "Americans log 70 billion hours behind the wheel each year, with a big chunk of that time spent commuting to and from work or school." says Spotify. "To help make that time fly by, stay up to date on the world around you, and maybe even rock out to a few timeless classics, we are excited to introduce Your Daily Drive."

    Your Daily Drive delivered on its promise in a test this morning with a mix as eclectic as my usual listening habits. As a premium subscriber, I was surprised to hear a short ad before content from the Wall Street Journal, but it makes sense that the non-music content would monetize in some way.

    Add the ability to personalize the non-music content from localized and other sources, and broadcast radio in its current form feels irrelevant.

     

    Hypebot

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