Spotify推出以奇妙的數據為內容的廣告看板和活動

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  • Spotify推出以奇妙的數據為內容的廣告看板和活動

      201812/0606:19
    ◎Spotify的年度回顧廣告看板和廣告活動突出了該串流媒體用戶的不尋常統計數據。在數據隱私普遍受到關注的時代,Spotify鼓勵人們將其公開作為「Overshared」計劃的一部分,該計劃將會有願意提交它們的用戶的年終統計數據。以350個不重複的廣告組成了該廣告活動的各個面向。

    ◎Spotify的全球創意總監Alex Bodman告訴Wired,「前幾年裡我們建立起了這個活動。今年我們比較不把其視為一個活動而比較像是一個編輯平台,讓我們以我們完全獨特的聲音表達出來,並讓人們在漫長的一年結束時有一些慶祝、歡笑和輕鬆的時刻。」

    詳細全文:

    The annual Spotify Wrapped billboard and ad campaign highlights unusual stats from the streamer's users. In an era when data privacy is a universal concern, Spotify is encouraging people to go public as part of an "Overshared" initiative that will feature the year-end stats of users that submit them.

    350 unique ads make up the diverse campaign.

    "In previous years we were building up the campaign," Alex Bodman, Spotify's global creative director told Wired. "This year, we're treating it less like a campaign and more almost like an editorial platform, for us to come out with our totally distinctive voice and let people have a moment of celebration, laughter, and levity at the end of a long year."

    "We have these questions, and when we go in, the answers are always so much bigger, or stranger, or better than what we expected," Bodman says.

    Hypebot

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