Spotify推出新的出價以發展其播客業務

  • 流覽次數:: 11
  • 分類: 產業區
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  • 作者: 音樂地圖
    • 201908/0803:02

    ◎Spotify正試圖培養播客Podcast的創作者。Spotify的子公司Soundtrap推出一項新計劃,該計劃不僅免費,還為歌曲和播客錄音提供無限制的免費儲存空間。Soundtrap本來就是免費的,但無限制儲存僅適用於付費訂閱者。透過Soundtrap,Spotify運營一個雲端錄音室,允許任何人將創意轉化為歌曲或播客。

    ◎Soundtrap是Spotify努力培養音樂人和播客計畫的一部分。在Spotify努力開發其播客業務時,推出了改進的Soundtrap免費計劃。Spotify計劃今年投資5億美元於發展其播客業務,包括通過戰略收購。

    ◎Spotify與美國前總統Barack Obama簽署一項獨家協議,為其全球聽眾提供播客;而Netflix也與Obama簽約,Obama將為其影片訂閱服務提供節目,Netflix的競爭對手Disney也因應將於11月推出影片服務Disney Plus。

    ◎播客目前主要是透過廣告獲利,據估計,2020年美國的播客廣告市場將從2016年的1.69億美元增長到6.59億美元。

    詳細內文:

    Spotify is trying to groom podcast creators

    Spotify's (SPOT) Soundtrap subsidiary has launched a new service plan that's not only free but also provides unlimited free storage for songs and podcast recordings. While Soundtrap has a free plan, unlimited storage is available only to paying subscribers. Through Soundtrap, Spotify runs a cloud-based audio recording studio, allowing anyone to develop a creative idea into a song or podcast.

    Soundtrap is part of Spotify's efforts to groom music artists and podcasters. The introduction of an improved Soundtrap free plan comes at a time when Spotify is working hard to develop its podcast business. This year alone, Spotify plans to invest as much as $500 million in growing its podcast business, including through strategic acquisitions.

    Early this month, Spotify signed former US President Barack Obama to an exclusive deal to supply it with podcasts for its global audience. Netflix (NFLX) also has signed Obama to supply it with shows for its video subscription service, with the deal coming as Netflix is gearing up to face off with the Walt Disney Company (DIS) in the subscription video market. Disney's Disney Plus video service is scheduled to launch in November.

    Podcasting presents a $659 million revenue opportunity

    Podcasts are currently monetized through advertising. The podcast advertising market in the US is expected to grow to $659 million by 2020 from $169 million in 2016, according to estimates by the Interactive Advertising Bureau and PricewaterhouseCoopers. Pandora, the online music service that SiriusXM (SIRI) acquired for $3.5 billion early this year, is the other prominent digital music company pursuing podcast dollars alongside Spotify. Amazon (AMZN) also serves podcasts through its Prime membership program.

     

    Market realist

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