Spotify揭露澳洲對鄉村音樂的喜愛程度日益增加

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  • Spotify揭露澳洲對鄉村音樂的喜愛程度日益增加

      201809/2504:13
    ◎國際鄉村音樂日於9月17日推出,為了慶祝這一全球性的娛樂活動,Spotify統計了鄉村音樂這一類型以及澳洲在鄉村樂社群中的地位的一些數據。根據Spotify的調查,澳洲在鄉村音樂最受歡迎的市場中排名第3,僅次於美國和加拿大,比一大堆你沒有意識到會對鄉村音樂感興趣的國家排名高,這些國家包括排名第5的挪威、排名第7的瑞典和排名第13的以色列。

    ◎Spotify報告稱,自2015年以來,在美國以外的鄉村音樂串流的佔比增加了21%,而Spotify期待看到更多的增長,因為「串流媒體比起傳統的堡壘如鄉村音樂電臺,可以更持續的讓各種類型的音樂更容易的跨越界限」。出身澳洲的明星歌手Keith Urban是在Spotify上被串流聆聽最多的非美國出生歌手,他的同胞歌手Morgan Evans(其歌曲〈Kiss Somebody〉在Spotify上有超過4500萬次串流)、Rachael Fahim、The Wolfe Brothers、Tori Forsyth、Casey Barnes、Missy Lancaster、The McClymonts、Travis Collins和紐西蘭的Kaylee Bell也都有突破性的發展。

    ◎今年稍早時,The Industry Observer也對澳洲在鄉村樂的重大影響做了廣泛的審視,並對目前在美國鄉村音樂大本營納許維爾開展業務的澳洲藝人和詞曲創作者做了令人印象深刻的點名,從Lindsay Rimes到Kylie Sackley、Phil Barton、Chris DeStefano和其他許多人。

    ◎為了滿足這些地區渴望鄉村音樂的Spotify用戶,Spotify最近發布了兩種以情緒為主題的播放清單:Country Chill和Country Party,匯集了本土和美國的鄉村歌曲。

    詳細全文:

    If you missed the chance for a foot stomping at Nashville's Americana Fest, worry not. There's still time to dust off the Stetson and dig out the Drizabone.

    The International Country Music Day rolls out today (Sept. 17), and to celebrate this global hoedown, Spotify has crunched the numbers on the genre and Australia's place in the country community.

    According to the streaming giant, Australia ranks No. 3 among most popular country music markets, behind the runaway leader United States and Canada and ahead of a raft of countries you didn't realise had a fondness for the twang, including Norway (No. 5), Sweden (No. 7) and Israel (No. 13). Check out Spotify's country map.

    Since 2015, Spotify reports a 21 percent increase in the share of country music streaming outside America, and the tech giant expects to see more growth as "streaming continues to allow music of all types to cross borders with greater ease than traditional bastions like country music radio."

    Caboolture-raised star Keith Urban is Spotify's most-streamed artist born outside the United States, while compatriots Morgan Evans (whose song "Kiss Somebody" has enjoyed more than 45 million hits on the platform), Rachael Fahim, The Wolfe Brothers, Tori Forsyth, Casey Barnes, Missy Lancaster, The McClymonts, Travis Collins and New Zealand's Kaylee Bell are breaking through.

    None of this should come as a surprise. Earlier this year, TIO took a wide-angle look at Australia's big play in country and the impressive roll call of artists and songwriters doing business in Nashville right now, from Lindsay Rimes to Kylie Sackley, Phil Barton, Chris DeStefano and many others.

    "Country music has always had a strong presence in Australia, in line with our vast interior and open areas, known as the outback or the bush, which inspire the common themes of country music," says Peter Stevens, music editor for Spotify's Australia and New Zealand content, in a statement.

    "With the recent uplift in popularity of the genre, we are seeing more artists entering the spotlight. Global streaming services are providing opportunities around discovery, opening up more opportunities for global potential with our local artists."

    To cater for country-hungry Spotify users in these parts, the streamer recently launched two mood-oriented playlists, Country Chill and Country Party, pooling a mix of homegrown and U.S. tunes.

    Expect those cowboy boots to get a good work-out next moth when "Cry Pretty" singer Carrie Underwood, the most popular female country artist worldwide on Spotify, visits Australia for a promo tour and headline date at the 20th anniversary edition of the Deni Ute Muster, alongside Kasey Chambers, Busby Marou, Troy Cassar-Daley and more.

    The Industry Observer

    https://bit.ly/2pDVx9H