◎Spotify去年首次開始允許廣告商贊助個性化「Discover Weekly」播放列表（僅在免費服務上），並與Microsoft合作成為其Beta版發布合作夥伴。隨著Spotify在北美和拉丁美洲的成功，及隨後與Vodafone合作，在英國推出的產品，歐洲，中東和非洲（EMEA）的另外9個市場中的品牌，現在可以首次贊助「Discover Weekly」播放列表，廣告商可以透過多種形式的廣告體驗（包括音頻，視頻和顯示）來分享其信息。
Spotify is expanding its Discover Weekly sponsorship opportunity to nine additional markets across EMEA, including Austria, Belgium, Ireland, Poland, Portugal, Saudi Arabia, South Africa, Switzerland and Turkey.
The streaming service first started to allow advertisers to sponsor the personalized Discover Weekly playlist last year (on the free service only) and teamed up with Microsoft as its beta launch partner.
Now, following what Spotify describes as “successful launches” in North America and Latin America , and subsequent rollout through the UK in partnership with Vodafone, brands in the 9 additional markets across EMEA can now sponsor the Discover Weekly playlist for the first time.
“NOW ADVERTISERS CAN OWN THE ‘DISCOVER’ MOMENT ON SPOTIFY AND SHARE THEIR MESSAGE WITH MULTIFORMAT AD EXPERIENCES INCLUDING AUDIO, VIDEO AND DISPLAY.”
“Never before across EMEA have advertisers been able to own the personalised listening experience on Spotify Free,” states Spotify in a press statement.
“Now advertisers can own the discover moment on Spotify and share their message with multiformat ad experiences including audio, video and display.”
According to Spotify data published last month, its users have streamed over 2.3 billion hours of their personalized Discover Weekly playlist between July 15, 2019 and June 25, 2020,
“AT SPOTIFY WE ARE FOCUSED ON PROVIDING BRANDS AND ADVERTISERS WITH UNIQUE OPPORTUNITIES TO ENGAGE WITH CONSUMERS, AND THE POTENTIAL SPONSORSHIP OF DISCOVER WEEKLY REALLY DELIVERS AGAINST THAT.”
RAK PATEL, SPOTIFY
Rak Patel, Regional Head of Sales UK and Pan-EMEA, Spotify, said: “Discover Weekly gives us, and any playlist sponsors, an opportunity to show users that we know them even better than they may know themselves.
“At Spotify we are focused on providing brands and advertisers with unique opportunities to engage with consumers, and the potential sponsorship of Discover Weekly really delivers against that.
“We’ve already rolled this offering out in the UK and US and have had great feedback from brands that have seized the opportunity to engage with a hyper-captivated audience: we are excited to now bring this to new markets across EMEA.”