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  • 作者: 音樂地圖
  • Spotify收購了Gimlet和Anchor兩家播客欲創造「音頻優先」的串流服務


    ◎Spotify收購了在播客中的兩家巨頭:Gimlet Media和Anchor。Spotify的執行長Daniel Ek在一份聲明中表示「Gimlet和Anchor將使我們成為全球播客創作者和播客領先製作商的領導平台。」

    ◎Gimlet是一個主要的播客內容創作者,其中包括最近被改編在Amazon Prime上廣受好評的節目《Homecoming》,以及網路文化的熱門節目《Reply All》。據報導,Gimlet的交易價格在2億至2.3億美元之間。Anchor是一個播客創建應用程式,其獨立的創作者在第四季度上傳了150億小時的內容。

    ◎Daniel Ek表示「我們在播客方面的工作將集中精力於用戶期望從Spotify能獲得的策劃和定制功能。我們將為創作者提供更好的發掘、數據和獲利模式,這些收購將有意義地加速我們成為世界領先的音頻平台,讓世界各地的用戶獲得最佳播客內容,並在增強Spotify品牌的同時提高我們的聆聽體驗質量。」他同時重申「這並不會使Spotify上的音樂變得較不重要。我們的核心業務表現非常好。但隨著我們對音頻的深入拓展,尤其是原創內容,我們將擴展整個業務,透過訂閱和廣告在模式中創造槓桿。」



    Spotify has acquired two giants in podcasting, Gimlet Media and Anchor. "Gimlet and Anchor will position us to become the leading platform for podcast creators around the world and the leading producer of podcasts," Spotify CEO Daniel Ek said in a statement.

    Gimlet is a major podcast content creator whose its include Homecoming, which was recently adapted into a critically acclaimed show on Amazon Prime, and the internet culture hit Reply All. The Gimlet deal is reported to be worth $200 - $230 million.

    Anchor is a podcast creation app, whose independent cretors uploaded 15 billion hours of content on the platform during Q4.

    "Just as we've done with music, our work in podcasting will focus intensively on the curation and customization that users have come to expect from Spotify. We will offer better discovery, data, and monetization to creators." said EK. "These acquisitions will meaningfully accelerate our path to becoming the world's leading audio platform, give users around the world access to the best podcast content, and improve the quality of our listening experience while enhancing the Spotify brand."

    Will music now have to play second fiddle on the Spotify? Not to worry says Ek:

    "To be clear, this doesn't make music any less important at Spotify. Our core business is performing very well. But as we expand deeper into audio, especially with original content, we will scale our entire business, creating leverage in the model through subscriptions and ads. This is why we feel it is prudent to invest now to capture the opportunity ahead. We want Spotify to continue to be at the center of the global audio economy."

    In fact, if Spotify's podcast play works, it could help make Spotify profitable, and that's only good news for artists and labels.