Spotify測試「Tastebuds」中 將音樂發掘從社群探索功能中帶回

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  • Spotify測試「Tastebuds」中 將音樂發掘從社群探索功能中帶回

      202001/2202:41

    ◎發現音樂的方式除了演算法之外,早期還包括朋友的推薦。Spotify正在測試一項功能「Tastebuds」,該功能可讓免費用戶和付費用戶探索朋友的音樂品味。
    ◎這項功能最初由Techcrunch發現的,現在已由Spotify確認,用戶可以點擊搜索您關注的人,查看這些用戶在聽些什麼,然後收聽或將歌曲添加到自己的音樂庫中。
    ◎社交音樂的發現給Spotify帶來了巨大的商機,對於獨立藝術家來說,這將是一個巨大的勝利,他們感到自己脫離了公司控制、演算而來的編排播放歌單。

    詳細內文:

    Remember the good old days of 2016 when music discovery meant listening to a friend’s recommendations instead of an algorithm? Spotify, the company that pioneered data-driven music recommendations, is testing a feature that revives an old fashioned alternative.
    Spotify is testing ‘Tastebuds,’ a feature that lets both free and paid users explore the musical tastes of their friends.
    While social recommendations were once as important to music discovery as radio, Spotify chose to go all-in on data. One nod to social discovery, messaging was shut down in 2017 and other, a Friend Activity ticker is restricted to the desktop app.
    First discovered by Techcrunch sleuth Jane Manchun Wong and now confirmed by Spotify, users can tap on a pen icon to “search the people you follow” and view information what those users have been playing and then listen or add songs to their own library.
    Hope For Indie Artists?
    Social music discovery offers a big opportunity for Spotify and would be a big win for independent artists who feel shut out of the streamer’s corporate-controlled curated playlists and unable to compete with label marketers’ efforts to game the streamer’s algorithm.

     

    Hypebot
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