Spotify測試讓藝人說故事的功能

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  • Spotify測試讓藝人說故事的功能

      201909/1901:42

    ◎Spotify正在測試一個Stories功能,讓藝人分享他們音樂的故事,它與Pandora在3月份發布的Stories類似。找到的範例包括藝人在播放列表每首曲目後,提供他們自己的故事。用戶可以通過點擊心形按鈕,將音樂保存到他們的歌曲庫中。
    ◎該功能還進一步推動了Spotify日益廣泛的戰略,包括podcasts和其他非音樂音頻。
    ◎Spotify因測試從未完全發布的功能而聞名。如果被廣泛發布,很難想像它不會受到藝人和營銷人員的歡迎,他們正致力於加深粉絲與藝人之間的聯繫。

    詳細內文:

    Spotify is testing a Stories feature designed to enable artists to share a narrative alongside their music. Uncovered by veteran code digger Jane Manchun Wong, it's similar to Stories launched by Pandora in March.
    The examples found include songs with the artist offering their own story behind each track in a playlist-like format.
    “It looks like the equivalent Story features on other social media platforms,” says Manchun Wong. “A snippet of music is played after each Q&A, which notably does not necessarily start from the beginning of the music. Users could save the music to their library by tapping the Heart button.”
    The feature also furthers Spotify's increasingly broad strategy that includes podcasts and other non-music audio.
    Spotify is known for testing features that are never fully released. But the code digger did find evidence that this one may be close to release. If released widely - and not just offered to select artists - its hard to imagine it not being popular with artists and marketers working to deepen the fan-artist connection.

     

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