Spotify的“Radar”精選 3月以來獲得20億次播放

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  • Spotify的“Radar”精選 3月以來獲得20億次播放

      202101/1302:50

    ◎Spotify的“Radar”推廣具有一定的吸引力,促進新興藝人的發展。
    ◎這項功能於3月推出,如今在Spotify上設有專用樞紐,重點介紹藝人的新專輯及特定國家/地區的「Radar:First Listen」播放列表,其中收集了一些曲目。這個構想是,聽眾不僅會發現自己國家的藝人,而且還會發現世界其他地區的藝人。
    ◎Spotify同時發布統計數據:自3月份推出以來,115位被“Radar”挑選的藝人,獲得超過20億次的串流媒體播放,聽眾人數1.12億人,而他們的追隨者總體平均增長速度為64%。

    詳細全文:

    Spotify is putting some oomph behind its ‘Radar’ initiative to promote emerging artists.
    Originally launched in March, it now has a dedicated hub on Spotify, highlighting new releases from the artists as well as country-specific ‘Radar: First Listen’ playlists gathering some of their tracks.
    The idea is that listeners don’t just discover the artists from their country, but also those from other parts of the world.
    Spotify published some stats alongside this news: the 115 artists chosen for ‘Radar’ have been streamed more than 2bn times since the campaign’s launch in March by 112 million listeners, while collectively seeing their followers grow by 64% on average.
    Read our recent interview with Beabadoobee, the latest artist chosen for ‘Radar’ in the UK.

     

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