Spotify的年度粉絲和藝人包裝功能上線

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  • 作者: 音樂地圖
  • Spotify的年度粉絲和藝人包裝功能上線

      202001/1303:16

    ◎串流媒體Spotify推出年度包裝促銷活動,粉絲不僅可以登錄查看他們的收聽數據,而且還可以查看過去十年中的數據。
    ◎這是有史以來第一次在Spotify的應用程式中提供包裝促銷,這一切都針對社群媒體進行調整,每個Spotify用戶將獲得自己的卡片,以便在Instagram、Twitter、Snapchat或Facebook上分享,顯示出他們在2019年和十年中最愛的藝人、歌曲和類型,及2019年聽了幾分鐘。
    ◎至於藝人,他們將在(Spotify for Artists)表中獲得的數據包括:串流媒體粉絲總時數、每小時粉絲串流最高數量、關注者增加的百分比、及將其視為第一名的粉絲人數。同時,還會有一張分享卡片可用於社群媒體,好吹噓藝人的統計數據。

    詳細內文:

    Expect to see a LOT of Spotify-branded social posts from artists and fans alike today, due to the launch of the streaming service’s annual ‘Wrapped’ promotion. Fans can log in to see data on their listening not just from 2019, but also from the last decade.
    It’s the first time Wrapped has been available within Spotify’s app itself, although listeners are also being directed to its dedicated microsite. It’s all tuned for social media though: each Spotify user will get their own ‘card’ to share on Instagram, Twitter, Snapchat and/or Facebook showing their top artists, songs and genre for 2019 and for the decade – plus a ‘minutes listened’ metric for 2019.
    As for artists, they’ll also get a Wrapped section of their Spotify for Artists dashboard, with data including total fan hours streamed, highest number of fan streams per hour, percentage increase in followers, and how many fans had them as their number one artist. Here again, there’ll be a share-card to put on social media, boasting about an artist’s stats.

     

    Musically
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